Across Australian supermarket aisles, a quiet negotiation is underway between human judgment and algorithmic convenience. A new EY survey of 1,000 adults finds that most Australians welcome AI as a scout — scanning prices, surfacing deals — but draw a firm line at surrendering the final decision. In this tension between delegation and control lies a larger question the grocery industry is only beginning to answer: when a machine learns your household's needs better than you can articulate them, who is really doing the shopping?