Coles experienced temporary sales moderation during Woolworths' Ooshies promotion, with CEO acknowledging the competitor's collectables campaign impact. The craze has spawned a genuine resale economy, with swap meets, Facebook groups exceeding 45,000 members, and one-in-five adults planning online sales.
Woolworths' Ooshie craze dents Coles sales as parents chase Disney collectibles
Some children experienced distress from trading disputes, prompting school bans at multiple institutions.