For many women, the persistent mental pull toward food — even after eating — is not a matter of weak will but a reflection of intricate biological systems shaped by hormones, genetics, stress, and environment. Consultant endocrinologist Dr Lim Kim Piow calls this phenomenon 'food noise,' a term that reframes what society has long judged as personal failure into a medical and physiological reality. In a food-rich culture like Malaysia's, where hormonal transitions across a woman's life compound chronic stress and poor sleep, the struggle is both deeply individual and broadly shared. Understandi