U.S. Media Trust Plummets to 28%, Gallup Finds Partisan Divide Widens

The trust is gone.
American confidence in news media has collapsed from 72% in the 1970s to just 20% today.

For half a century, Americans have been quietly withdrawing their faith from the institutions that once shaped their shared understanding of the world. The latest Gallup polling marks a threshold: only one in five Americans now trusts traditional news media to report accurately, a collapse from nearly three in four in the 1970s. The fracture runs deepest along partisan lines, where Republican trust has fallen to near-total absence at 8 percent, and the United States now ranks last among 46 nations in media confidence. Whether this reflects a failure of the press, a transformation in how citizens receive information, or both, the social contract between journalism and its public has been fundamentally altered.

  • Trust in traditional news media has been cut in half in just five years, falling to 20 percent — a number that would have seemed unthinkable a generation ago.
  • The partisan divide has become a chasm: Republicans trust mass media at 8 percent while Democrats hold at 51 percent, suggesting two Americas operating from entirely different epistemic foundations.
  • Half of all Americans now believe mainstream media does not merely make mistakes but actively intends to mislead — a shift from skepticism into something closer to institutional condemnation.
  • The COVID-19 pandemic appears to have been an accelerant, hardening temporary doubt into lasting conviction as people concluded they had been misled during a moment of national crisis.
  • The United States now ranks dead last in media trust among 46 countries surveyed, a position that raises urgent questions about democratic cohesion and the future of shared public knowledge.

When Gallup began measuring American confidence in the news media in the 1970s, roughly seven in ten citizens believed newspapers, television, and radio would tell them the truth. That number eroded slowly at first — 53 percent by 1997, 44 percent by 2004 — never recovering to majority levels. The highest point in the past decade was 45 percent in 2018. Today, only 20 percent of Americans say they trust traditional outlets to report accurately, a drop of more than half in five years alone.

The partisan dimension sharpens the picture considerably. Republican trust in mass media now stands at 8 percent. Democratic trust, at 51 percent, barely holds a majority. The 43-point gap between them does not simply reflect disagreements about which outlets are credible — it reflects a fundamental divergence over whether journalism itself remains a trustworthy institution at all.

Other data points reinforce the same conclusion. A joint Gallup and Knight Foundation survey found that only 26 percent of Americans view the news media favorably, while fully half believe mainstream outlets deliberately set out to mislead the public. That is not ordinary skepticism. It is a conviction that deception has become the institution's defining purpose.

By international measure, the United States now ranks last in media trust among 46 countries. The pandemic appears to have been a turning point — an episode in which many Americans initially trusted what they were told, later concluded they had been misled, and emerged with a hardened skepticism that has not softened since. The trust that once bound journalism to its public, built over decades, has come undone with remarkable speed.

The numbers tell a story of institutional collapse. When Gallup first began tracking American confidence in the news media in the 1970s, between 68 and 72 percent of the country believed newspapers, television, and radio would report the truth. That baseline held for decades. By 1997, it had fallen to 53 percent. The decline continued unevenly through the 2000s and 2010s, dipping to 44 percent in 2004 and never recovering to majority levels again. The highest point in the past decade was 45 percent in 2018. Now, according to the latest Gallup polling, just 20 percent of Americans say they trust traditional news outlets to report accurately. That is a cut of more than half in five years alone.

The partisan fracture is even starker. Republicans express trust in mass media at 8 percent. Democrats, at 51 percent, barely hold a majority. The gap—43 percentage points—reflects not merely disagreement about which outlets are reliable, but a fundamental divergence in whether the news media itself is a trustworthy institution. For one major political coalition, it has ceased to be.

These figures arrive alongside other measures of the same erosion. A 2023 poll conducted by Gallup and the Knight Foundation found that only 26 percent of Americans view the news media favorably overall. Half of all respondents—50 percent—believe the mainstream media deliberately sets out to mislead and misinform the public. That is not skepticism about particular stories or outlets. That is a conviction that deception is the institution's purpose.

The United States, by international comparison, has fallen to the bottom. In polling across 46 countries measuring media trust, America ranks last. The decline accelerated during the COVID-19 pandemic, when people initially trusted media reporting on the virus, only to later conclude much of what they had been told was false. That experience appears to have hardened public skepticism into something more durable than temporary doubt.

The historical arc is worth holding in mind. Confidence in American news media has been sliding for half a century, but the slope has steepened dramatically in recent years. The institution that once commanded the faith of seven in ten Americans now holds the trust of one in five. The question of what caused this—whether it reflects actual changes in how news is gathered and reported, or changes in how Americans perceive and consume information, or some combination of both—remains contested. What is not contested is the fact itself: the trust is gone.

Half of all respondents believe the mainstream media deliberately sets out to mislead and misinform the public
— Gallup and Knight Foundation poll, 2023
La Conversación del Hearth Otra perspectiva de la historia
Inventor

When did this really start to break?

Model

The long view matters here. Trust was already declining in the 1970s and 80s, but it was gradual. The sharp drops came after 2004, and it's never recovered since.

Inventor

So this isn't new.

Model

No. But the speed is new. Losing half your trust in five years is different from losing it over fifty.

Inventor

What happened five years ago specifically?

Model

That's the harder question. The polling doesn't tell you why—just that something shifted the needle hard.

Inventor

The partisan split is wild. Eight percent for Republicans, 51 for Democrats.

Model

It's not really a split anymore. It's two different countries looking at the same institutions and seeing completely different things.

Inventor

Do you think they're seeing different things, or believing different things about the same things?

Model

That might be the same question now.

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