The novela's opening flood sequence required a 13,000 m² artificial lake, LED panels, and practical effects—a scale Tony Ramos called unprecedented for Brazilian television. The story follows protagonist Adriana rebuilding her life after losing her home and husband in the disaster, with Ramos playing her grandfather as emotional anchor.
Folha De Pernambuco
· Apr 27, 2026
· society
· 2 min de leitura
High
Apuração: Verificado
Tony Ramos praises unprecedented production scale of Globo's 'Quem Ama Cuida'
The fictional narrative involves loss of life and displacement from flooding, serving as the dramatic catalyst for the story.
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Viés e Enquadramento
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Impacto Geopolítico
🌎
Brazilian telenovela production advancement has no geopolitical implications; this is a domestic entertainment industry development.
Escalation Risk
low
Confidence
HIGH
Lente Econômica
📈
Globo's telenovela 'Quem Ama Cuida' represents significant capital investment in Brazilian TV production technology, signaling continued media industry spending on premium content despite streaming competition.
Market Signal
bullish
Confidence
MED
Television and Broadcasting
Entertainment and Media Production
Construction and Set Design
Digital Technology and VFX
Advertising and Marketing
Consumers benefit from higher-quality entertainment content and technological innovation in Brazilian television; however, production costs may eventually be reflected in advertising rates or subscription models for streaming platforms.
This investment demonstrates confidence in traditional broadcast television despite streaming disruption, potentially influencing cultural policy discussions around supporting domestic media production and labor standards in the entertainment industry.