As online fraud continues to erode trust in digital commerce across Southeast Asia, Thailand has drawn a new line in the sand: those who wish to advertise on social media must first be known. Effective November 1, 2026, the Electronic Transactions Committee's regulation requires platforms to verify the identity of every advertiser—domestic or foreign—before a single ad may run, and to preserve those records for ninety days after campaigns conclude. The measure emerges from a broader legal architecture designed to dismantle the anonymous infrastructure that scammers depend upon, placing the bur