With Grand Theft Auto 6 set to arrive in November 2026 as a download rather than a disc, Take-Two Interactive is not merely making a product decision — it is marking a cultural threshold. The physical game box, once a ritual object of anticipation, is being quietly retired by the same market forces that turned music into a stream and books into files. Take-Two CEO Strauss Zelnick frames this not as a rupture but as an honest reckoning with where consumers already are, inviting the industry to stop pretending that a disc still means what it once did.