Sónar Director Defends Cultural Exchange Against Middle East Boycott Calls

Art and music festivals serve as platforms for dialogue rather than political conflict.
Jozic defends Sónar against boycott campaigns by reframing the festival's role as a space for connection.

In Barcelona, Sónar festival director François Jozic has stepped into one of the defining tensions of contemporary cultural life — the question of whether art spaces should be conscripted into geopolitical conflict or protected as rare ground where human encounter can still happen across lines of division. His defense of cultural exchange over boycott is not a claim that art stands above politics, but rather a quieter argument about what actually changes people and what merely satisfies the impulse to act. The debate he has entered is old, but the stakes feel newly urgent as activist movements grow more deliberate in their use of cultural pressure.

  • Boycott campaigns targeting Sónar over Middle East politics have placed the festival at the center of a widening conflict between artistic institutions and geopolitical activism.
  • Jozic warns that withdrawing from cultural spaces does not punish decision-makers — it simply removes the possibility of encounter between people who might otherwise find common ground.
  • Activist movements argue that cultural institutions must be held accountable as political actors, not shielded behind claims of aesthetic neutrality.
  • The festival director fires back that boycotts are blunt instruments — they may feel righteous, but they do not create the slow, difficult conditions under which understanding actually grows.
  • The friction is unlikely to resolve soon, as both sides are defending not just tactics but fundamentally different theories of how culture relates to power and change.

François Jozic, director of Barcelona's Sónar festival, has publicly resisted calls to boycott the event over Middle East politics, arguing that cultural withdrawal is not a path toward resolution but away from it. For Jozic, the festival is not a political institution making policy — it is a gathering place, and when people remove themselves from it in protest, they are not pressuring a decision-maker. They are simply absenting themselves from a space where genuine encounter might have occurred.

The pressure Jozic is responding to reflects a broader and increasingly sophisticated activist strategy: using cultural boycotts to force institutions — festivals, museums, galleries — to take explicit geopolitical stances or exclude certain participants and sponsors. The logic is one of moral leverage. Jozic's counter-logic is one of efficacy. Boycotts, in his view, may satisfy the impulse to act, but they do not change minds. What changes minds is proximity — sitting in a dark room with music, encountering a perspective you did not expect.

The deeper question his defense surfaces is whether cultural institutions should be treated as political actors fully accountable for geopolitical positions, or whether they occupy a different kind of space — one where the ordinary rules of conflict are temporarily suspended in favor of human connection. Neither camp is close to persuading the other. But the fact that this argument is being made and contested in public suggests that the relationship between culture and politics is being actively renegotiated, and that festivals like Sónar are now unavoidably part of that negotiation.

François Jozic, the director of Sónar, Barcelona's influential electronic music and arts festival, has pushed back against calls to boycott the event over Middle East politics. In his defense, Jozic argues that withdrawing from cultural exchange does nothing to resolve the deep conflicts roiling the region. Instead, he positions the festival itself as a space where dialogue can happen—where people from different backgrounds gather around art and music, creating the conditions for understanding rather than entrenchment.

The tension Jozic is addressing reflects a broader fault line in the cultural world. Activist movements have increasingly turned to boycotts of artistic institutions as a pressure tactic on geopolitical issues, particularly surrounding Middle East conflicts. These campaigns ask festivals, museums, galleries, and performance venues to take explicit political stances or to exclude certain participants or sponsors. The logic is straightforward: use cultural leverage to signal moral opposition and force institutional reckoning.

Jozic's counterargument is equally direct. He contends that art and music festivals function differently than political organizations. They are not legislatures or corporations making policy decisions. They are gathering places. When you boycott a festival, you are not punishing a decision-maker; you are removing yourself from a space where people might actually encounter one another across lines of disagreement. From his perspective, that absence is a loss, not a victory.

This is not a new debate, but it has sharpened in recent years as activist movements have grown more sophisticated in their use of cultural boycotts. The question underneath is whether cultural institutions should be treated as political actors accountable for geopolitical positions, or whether they should be protected as spaces somewhat apart from political calculation—places where the normal rules of conflict can be suspended in favor of aesthetic experience and human connection.

Jozic's defense of Sónar reflects a particular vision of what culture does in the world. It is not a claim that art is apolitical or that festivals exist in some pure realm untouched by power. Rather, it is an argument about efficacy and about what kinds of pressure actually move people. Boycotts, in this view, are blunt instruments. They may feel righteous to those who deploy them, but they do not change minds. They do not create the conditions for the kind of slow, difficult work of understanding that happens when people sit together in a dark room listening to music, or when they encounter an idea or a perspective they did not expect to find.

The broader tension Jozic's statement illuminates is one that will likely persist. Cultural institutions are increasingly being asked to take sides on geopolitical questions. Activists see this as appropriate accountability. Festival directors and curators see it as a category error—a confusion between the role of art and the role of politics. Neither side is likely to convince the other soon. But the conversation itself, the fact that these questions are being asked and defended in public, suggests that the relationship between culture and politics is being renegotiated in real time.

Boycotting culture does not solve the problems of the Middle East
— François Jozic, Sónar director
A Conversa do Hearth Outra perspectiva sobre a história
Inventor

When Jozic says boycotting culture doesn't solve Middle East problems, what exactly is he defending against? Is this about a specific campaign targeting Sónar?

Model

The statement is a response to broader activist pressure on cultural institutions. There are organized efforts to get festivals and venues to take explicit political stances or exclude certain participants based on geopolitical positions. Jozic is saying that approach misunderstands what festivals are for.

Inventor

But couldn't someone argue that staying neutral on serious political issues is itself a political choice—that by hosting everyone, you're implicitly endorsing the status quo?

Model

That's the core tension. Activists would say yes, that neutrality is complicity. Jozic seems to be arguing that a festival's job is not to be a political actor at all. It's to create space for encounter. Those are genuinely different visions of what culture should do.

Inventor

Does his argument actually hold up? Can art really be separate from politics, or is that wishful thinking?

Model

It's not that art is separate from politics. It's that a festival might operate on different logic than a corporation or government. When you're in a room listening to music with strangers, politics doesn't disappear—but it gets suspended. That suspension might matter.

Inventor

For whom does it matter? For the people already inclined to listen, or for people who need to be convinced?

Model

That's the real question. Jozic seems to believe that the people who need convincing are more likely to be reached through presence than through pressure. But there's no way to prove that. Both sides are making bets about human psychology.

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