The television becomes a smart companion, not just a screen
In its twentieth year as the world's leading television brand, Samsung has made artificial intelligence a baseline expectation rather than a premium distinction across its entire 2026 lineup in Malaysia. The move reflects a broader cultural shift: the screen on the wall is no longer merely a window to content, but an attentive presence that learns, adapts, and participates in the rhythms of domestic life. From flagship Micro RGB panels to entry-level UHD sets, the company is wagering that intelligence in the home is now as fundamental as the picture itself.
- Samsung is dissolving the boundary between premium and mainstream by embedding AI features into every model in its 2026 lineup, not just the expensive ones.
- Vision AI Companion — drawing on Bixby, Perplexity, and Microsoft Copilot simultaneously — turns the television into a learning, recommending, and contextually aware presence in the room.
- Specialized AI modes for sports, gaming, and sound mixing signal that the disruption isn't cosmetic — the technology is reshaping how specific audiences actually experience broadcasts and play sessions.
- At the high end, Micro RGB and certified eye-safety standards raise the stakes beyond picture quality into questions of health, sleep, and long-term human wellbeing.
- Promotional bundles running through May 2026, including Nintendo Switch 2 consoles and Galaxy tablets, suggest Samsung is moving urgently to convert awareness into purchase before competitors respond.
Samsung Malaysia has declared artificial intelligence a standard feature across its full 2026 television range — a deliberate repositioning that places smart viewing technology within reach of every buyer, not just those at the top of the market. In its twentieth year as the world's number one TV brand, the company is betting that an intelligent television is no longer a luxury but a baseline expectation.
At the heart of the strategy is Vision AI Companion, which unifies Bixby, Perplexity, and Microsoft Copilot into a single assistant that learns viewing habits and surfaces recommendations without interrupting what's on screen. The television becomes less a passive display and more an active presence in the home — guiding entertainment, food, and music choices while remaining unobtrusive.
Practical AI enhancements run throughout the lineup. AI Upscaling Pro reconstructs detail in lower-resolution content in real time. AI Soccer Mode sharpens picture and amplifies stadium sound during matches. AI Sound Controller Pro lets viewers independently adjust dialogue, background music, and crowd noise — a granular level of control that changes how a broadcast feels to watch.
At the premium tier, Micro RGB technology uses individually controlled red, green, and blue micro LEDs for precise light and color management, achieving full BT.2020 color coverage. The flagship R95H has earned eye-safety and circadian rhythm certifications, acknowledging that a screen's effect on vision and sleep is as important as its picture quality. OLED models gain Glare Free technology and Pantone Validated color accuracy, while the gaming-focused Ultimate Gaming Pack brings 165Hz refresh rates and compatibility with both AMD and NVIDIA adaptive sync systems.
The Frame television, designed to double as wall art, expands into two models — one with wireless connectivity and Neo QLED quality, another built for flush wall installation — both offering access to over 5,000 curated artworks personalized by Vision AI Companion. Neo QLED and Mini LED models extend AI-powered performance to broader audiences, with the M80H targeting sports and gaming households and the M70H focusing on everyday picture stability at a more accessible price.
Samsung's audio expansion includes two Music Studio soundbars — one a 3.1.1-channel Dolby Atmos system, the other a compact design by Erwan Bouroullec — both compatible with Expanded Q-Symphony, which allows up to five sound devices to connect to a single television. Google Cast support and Google Photos access arrive on select 2026 models. Promotional offers running through May 31 bundle selected televisions with Samsung Galaxy tablets or Nintendo Switch 2 consoles, with soundbar purchases adding rebates of up to 500 Malaysian ringgit.
Samsung Malaysia has made artificial intelligence a standard feature across its entire 2026 television lineup, marking a decisive shift in how the company positions smart viewing technology. Where AI once belonged to premium models alone, it now runs through every tier—from the flagship Micro RGB sets down to the mainstream UHD screens. The company, which holds the title of world's number one TV brand in its twentieth year, is betting that intelligence in a television is no longer a luxury but an expectation.
The centerpiece of this strategy is Vision AI Companion, a feature that integrates multiple AI platforms—Bixby, Perplexity, and Microsoft Copilot—into a single viewing assistant. Rather than simply displaying content, the system learns what you watch and can guide recommendations across entertainment, food, and music. It surfaces information on screen without interrupting what you're watching, making the television function less as a passive display and more as an active participant in your home. Charles Kim, president of Samsung Malaysia Electronics, framed it plainly: the TV becomes "a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem."
The practical benefits extend into specific viewing scenarios. AI Upscaling Pro analyzes lower-resolution content in real time, adding detail and contrast that wasn't originally there. Color Booster Pro categorizes scenes and adjusts color saturation accordingly. For sports fans, AI Soccer Mode optimizes both picture and sound during matches, smoothing ball movement and amplifying stadium audio. AI Sound Controller Pro lets viewers adjust dialogue, background music, and crowd noise independently—a feature that transforms how you experience a broadcast.
At the premium end, Micro RGB technology represents Samsung's most ambitious display innovation. The sets use individually controlled red, green, and blue micro LEDs to deliver precise light control across the screen. Available in the R95H and R85H series in sizes from 65 to 115 inches, these models achieve 100 percent color coverage of the BT.2020 standard and include Glare Free technology to maintain picture clarity in bright rooms. The R95H has earned both Safety for Eyes and Circadian Rhythm Display certifications from a German testing institute, acknowledging that how a television affects your vision and sleep matters.
Samsung's OLED lineup—the S95H, S90H, and S85H—expands with features previously reserved for higher tiers. Glare Free technology now appears on both the flagship S95H and the S90H. The S95H adds Pantone Validated ArtfulColor, which preserves the authenticity of artwork displayed through the TV's Art Store, and FloatLayer Design, a structural refinement that makes the screen appear lighter and more integrated into a room. For gamers, the Ultimate Gaming Pack brings together 165Hz motion acceleration, AMD FreeSync Premium Pro, and NVIDIA G-SYNC compatibility.
The Frame, Samsung's art-focused television, expands its lineup with two distinct models. The Frame Pro features Neo QLED picture quality and wireless connectivity, with a 24.9mm depth that keeps the screen flush against a wall. A built-in installation model offers even tighter integration for spaces demanding a gallery-like appearance. Both models provide access to over 5,000 professionally curated artworks, personalized by Vision AI Companion.
Neo QLED and Mini LED models bring AI-powered viewing to broader audiences. Neo QLED uses a blue light backlight and genuine quantum dot sheet to maintain stable color across brightness levels, with quantum mini LED enabling ultra-precise light control. The M80H Mini LED, available in 85-, 75-, 65-, and 55-inch sizes, combines Motion Xcelerator 144Hz with the NQ4 AI Gen2 Processor for sports and gaming optimization. The M70H brings core Mini LED benefits to a more accessible price tier, focusing on everyday picture quality and stable motion.
Samsung is also expanding its audio ecosystem. The Music Studio 7 delivers a 3.1.1-channel experience with Dolby Atmos and hi-resolution audio support, designed to pair with large screens or stand independently. The Music Studio 5, designed by Erwan Bouroullec, brings immersive sound to a compact form using AI Dynamic Bass Control and a 4-inch woofer. Both integrate with Samsung's Expanded Q-Symphony, allowing users to connect up to five compatible sound devices to a single television. The company also added Google Cast support to select 2026 models and made Google Photos available on eligible TVs, letting users stream content and relive memories on the big screen. Until May 31, 2026, customers purchasing selected models receive promotional pricing and bundled gifts ranging from Samsung Galaxy tablets to Nintendo Switch 2 consoles, with additional rebates up to 500 Malaysian ringgit for those buying televisions paired with soundbars.
Citações Notáveis
With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem.— Charles Kim, President of Samsung Malaysia Electronics
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Why does Samsung need to put AI in every television, even the cheaper ones? Isn't that overkill?
It's not really about the feature being necessary everywhere—it's about making intelligence the baseline expectation. If AI is only in premium models, it stays a luxury. By putting it across the whole lineup, Samsung is saying: this is how televisions work now. It's the same logic that made smart TVs standard instead of optional.
But what does Vision AI Companion actually do that a regular remote can't?
A remote is reactive—you tell it what to do. Vision AI Companion is proactive. It learns what you watch, suggests what to watch next, and surfaces information without you asking. It's the difference between a tool and a companion.
The Micro RGB technology sounds expensive. How many people can actually afford a 115-inch television?
That's the point—Micro RGB is the flagship, the thing that proves Samsung can still innovate at the top. But the real strategy is pushing AI down the stack. The Mini LED M70H at 43 inches is where most people live. That's where the volume is.
What about the Art TV? Who actually buys a television to display paintings?
People who want their television to disappear when they're not watching it. The Frame solves a real design problem: how do you have a large screen in your living room without it dominating the space? When it's off, it's art. When it's on, it's a television. That's not a niche—that's a growing segment.
Why bundle soundbars with televisions? Aren't those separate purchases?
Because a television is only half the experience. Picture without sound is incomplete. By bundling and offering rebates, Samsung is building the entire ecosystem at once. They want you thinking about the whole room, not just the screen.
What's the real competition here? Are other brands doing this?
LG has OLED, TCL has Mini LED. But Samsung is the only one putting AI across every tier and backing it with this much integration—Google Cast, Google Photos, multiple AI platforms working together. It's not just a television; it's a platform.