Information comes to you in your field of vision
Durante décadas, las gafas han sido un instrumento pasivo que el mundo atraviesa sin dejar rastro; ahora, Meta y Ray-Ban se preparan para convertirlas en una ventana activa que devuelve información al que mira. La incorporación de pantallas integradas a la próxima generación de Ray-Ban Meta, prevista para la segunda mitad de 2025, no es solo una actualización técnica: es la apuesta de una industria entera por redefinir la relación entre el cuerpo humano y la inteligencia artificial. En un momento en que Google, Apple y Samsung avanzan en paralelo, la pregunta ya no es si las gafas inteligentes importarán, sino quién escribirá las reglas de ese nuevo lenguaje.
- Meta acelera con urgencia: añadir pantallas a las Ray-Ban Meta no es un refinamiento menor, sino el salto que transforma unas gafas que escuchan y capturan en un dispositivo que activamente te habla.
- La competencia presiona desde todos los flancos: Google, Apple y Samsung avanzan con sus propias visiones de la realidad aumentada, convirtiendo 2025 en un campo de batalla por el control de la plataforma wearable definitiva.
- Meta equilibra ambición y pragmatismo: su prototipo Orion promete displays 3D revolucionarios, pero su coste lo mantiene fuera del mercado; las nuevas Ray-Ban serán menos sofisticadas y llegarán antes a los consumidores.
- El momento de inflexión se acerca: las gafas inteligentes llevan años existiendo como curiosidad, pero la convergencia de grandes marcas, IA avanzada y pantallas integradas apunta a que 2025 será el año en que dejen de ser novedad para convertirse en plataforma real.
Las gafas inteligentes están a punto de protagonizar uno de los debates tecnológicos más intensos de 2025, y Meta quiere liderar esa conversación. Según el Financial Times, la compañía prepara una nueva generación de Ray-Ban Meta con pantallas integradas capaces de mostrar notificaciones y respuestas del asistente de inteligencia artificial de Meta. El lanzamiento está previsto para el segundo semestre del año.
Las actuales Ray-Ban Meta, disponibles desde 329 euros en España, ya ofrecen captura de fotos y vídeo, reproducción de audio y asistencia con IA. Con el tiempo, Meta les ha añadido traducción en tiempo real e integración con Shazam. Pero incorporar una pantalla supone un cambio de naturaleza: el dispositivo deja de ser principalmente un captador del mundo para convertirse en uno que te devuelve información sobre él.
El escenario competitivo es exigente. Google avanza con Project Astra, un sistema de IA experimental que opera a través de gafas y comprende el entorno del usuario. Apple cuenta con el Vision Pro. Samsung acaba de presentar Project Moohan, el primer dispositivo con Android XR. Y la propia Meta trabaja en Orion, unas gafas de realidad aumentada con displays 3D que podrían redefinir el sector, aunque su coste las mantiene por ahora fuera del mercado. Las nuevas Ray-Ban con pantalla serán menos avanzadas que Orion, pero llegarán antes a los consumidores: una decisión deliberadamente pragmática.
Lo que hace singular este momento es la confluencia de capacidad, inversión y timing. La decisión de Zuckerberg de apostar por las Ray-Ban dio credibilidad a una categoría que llevaba años sin despegar. Ahora, con pantallas en camino y rivales avanzando en paralelo, 2025 se perfila como el año en que las gafas inteligentes dejan de ser un experimento para convertirse en una plataforma con peso propio.
Smart glasses are about to become the device everyone is talking about in 2025, and Meta is making a decisive move to lead the conversation. According to reporting from the Financial Times, Meta and Ray-Ban are developing a new generation of their popular smart glasses that will include built-in displays—a feature that will show notifications and responses from Meta's AI assistant. The company expects to release these upgraded glasses in the second half of 2025.
The current Ray-Ban Meta Smart Glasses, which launched in 2023 at a starting price of 329 euros, already pack substantial capability. They can capture photos and video, play audio, and provide AI-powered assistance. Since their debut, Meta has steadily added features: the glasses now translate languages in real time and can identify songs through Shazam integration, all happening as you look at the world around you. They're available across Spain through Ray-Ban stores, Meta's own channels, and authorized retailers. But the addition of a display screen represents a fundamental shift in how these glasses will function—moving from a device that primarily captures and listens to one that actively shows you information.
Meta is not alone in this race. The competition for dominance in augmented reality and wearable devices is intensifying across the entire tech industry. Google is advancing Project Astra, an experimental AI system designed to work through glasses, allowing the device to see what surrounds you, understand what you say, and respond as a person might. Apple has the Vision Pro, a headset-style device focused on augmented and virtual reality experiences. Samsung recently unveiled Project Moohan, the first device to run Android XR, a new operating system built specifically for immersive experiences. Meta itself is also working on Orion, its own augmented reality glasses featuring innovative 3D displays and a lightweight design that could reshape the entire sector. When Meta showed off Orion last September, executives acknowledged the technology was too expensive to bring to market at that moment. The new Ray-Ban displays, it appears, will be less sophisticated than what Orion offers—a pragmatic choice to get a product into consumers' hands sooner.
What makes this moment significant is the convergence of timing and capability. Smart glasses have existed for years, and Chinese manufacturers have been experimenting with them for some time. But Mark Zuckerberg's decision to put Meta's weight behind Ray-Ban glasses gave the category real momentum. Now, with displays coming to Ray-Ban and competing systems advancing from Google, Apple, and Samsung, 2025 is shaping up as the year when smart glasses stop being a novelty and start becoming a genuine platform. The question is no longer whether these devices will matter, but which company will define how they work.
Citas Notables
Meta and Ray-Ban are developing a new generation of smart glasses that will include built-in displays to show notifications and AI assistant responses— Financial Times reporting
La Conversación del Hearth Otra perspectiva de la historia
Why does adding a display to Ray-Ban glasses feel like such a big deal? They already do a lot.
Right now, you have to pull out your phone to see what the glasses are telling you about. A display means the information comes to you in your field of vision—notifications, AI responses, translations. It's the difference between a tool you use and a tool that's always aware of what you're looking at.
So Meta is betting that people want information layered onto reality, not just captured from it.
Exactly. And they're doing it carefully. Their Orion glasses have fancier displays, but they're too expensive. Ray-Ban gets the display feature to market faster, at a price people might actually pay.
But Google, Apple, Samsung—they're all building their own versions. Why would anyone choose Ray-Ban?
Because Ray-Ban already has a brand people trust and wear. It's not a weird tech gadget; it's a pair of glasses that happens to be smart. That's a huge advantage when you're asking people to wear a computer on their face all day.
When does this actually arrive?
Second half of 2025. So we're still months away from seeing what it actually looks like and how it performs. That's plenty of time for the competition to move too.
What happens if none of these companies get it right?
Then we're back to phones. But I think at least one of them will crack it. The technology is there. It's just about making something people actually want to wear.