In a gesture that blurs the line between player and creator, KRAFTON has invited South Korean and Japanese PUBG Mobile players to shape the game's future through the 2026 Craft Ground Contest — a map-design competition offering ₩24 million in prizes. Running from August through October, the contest reflects a broader truth about live-service games: that longevity often depends not on what developers build, but on what they allow their communities to imagine. By formalizing player creativity as a competitive and rewarded act, KRAFTON is acknowledging that the most vital ideas for a game's futur