The lowest price recorded since launch in April 2024
Em um mercado dominado por gigantes como Samsung e Apple, a Motorola aposta em um desconto histórico para aproximar seu flagship Edge 50 Ultra de um público mais amplo no Brasil. O aparelho, lançado em abril de 2024 por R$5.999, chega agora a R$3.479 no Mercado Livre — o menor preço desde seu lançamento — sinalizando que a disputa pelo segmento premium não se resolve apenas com especificações, mas também com acessibilidade. É o eterno dilema do mercado tecnológico: quanto vale a inovação quando o preço se torna o argumento mais convincente?
- Com 42% de desconto e o menor preço já registrado, a oferta cria uma janela rara para quem desejava um flagship Motorola sem pagar o preço cheio de lançamento.
- O cupom GANHE10 e a exigência de pagamento à vista via Pix adicionam fricção ao processo, excluindo consumidores que dependem de parcelamento.
- A promoção é válida apenas até 14 de junho de 2025 ou enquanto durarem os estoques, pressionando o comprador a decidir rapidamente.
- Motorola posiciona o Edge 50 Ultra diretamente contra o Galaxy S24 e o iPhone 15, apostando que carregamento de 125W e tela de 144Hz justificam a migração de marca.
- Com menos de 2% do segmento premium na Europa e cerca de 5% no Brasil, a estratégia de descontos agressivos revela a urgência da empresa em conquistar relevância onde mais importa.
O Motorola Edge 50 Ultra, topo de linha da família Edge 50, está sendo vendido por R$3.479 no Mercado Livre — uma queda de 42% em relação ao preço original de R$5.999 praticado desde o lançamento, em abril de 2024. Para garantir o valor, é necessário aplicar o cupom GANHE10 e pagar à vista via Pix. Não há opção de parcelamento. A economia chega a R$2.520, e este é o menor preço já registrado para o aparelho no mercado brasileiro.
O dispositivo traz o processador Qualcomm Snapdragon 8s Gen 3, 12 GB de RAM expansíveis virtualmente até 24 GB, e tela pOLED de 6,7 polegadas com taxa de atualização de 144 Hz e brilho de pico de 2.500 nits. A Motorola destaca que é o primeiro smartphone do mundo com display validado pela Pantone, um diferencial voltado a criadores de conteúdo que exigem precisão de cores.
O sistema de câmeras é triplo: sensor principal de 50 MP com estabilização óptica, teleobjetiva periscópica de 64 MP com zoom óptico de 3x, e ultrawide de 50 MP com campo de visão de 122 graus. Todos os sensores gravam em 4K a 60 fps, e o aparelho suporta câmera lenta a até 960 fps. Recursos de inteligência artificial — como corte automático de vídeo e geração de papéis de parede personalizados — são processados localmente no dispositivo.
A bateria de 4.500 mAh suporta carregamento com fio de 125W, capaz de recarregar o aparelho em cerca de 20 minutos, além de carregamento sem fio de 50W e carregamento reverso de 10W. O corpo combina Gorilla Glass Victus na frente, estrutura de alumínio e acabamento traseiro em couro vegano ou madeira. Com certificação IP68, o aparelho resiste a água e poeira.
A promoção é válida até 14 de junho de 2025 ou enquanto durarem os estoques. Versões anteriores do desconto — em janeiro, março e abril de 2025 — nunca chegaram tão baixo. A estratégia reflete o esforço da Motorola para ganhar espaço no segmento premium brasileiro, onde Samsung e Apple dominam com folga. O Edge 50 Ultra supera o Galaxy S24 no carregamento e na taxa de atualização da tela, mas oferece bateria menor. Ao preço atual, porém, o argumento financeiro fala mais alto.
The Motorola Edge 50 Ultra, a flagship smartphone with 512 gigabytes of storage, is selling for R$3,479 on Mercado Livre this month—a 42 percent discount from its original R$5,999 launch price in April 2024. To get the deal, buyers need to apply the coupon code GANHE10 at checkout and pay upfront via Pix. There is no installment option available. The discount represents a savings of R$2,520 and marks the lowest price the device has commanded since it arrived on the Brazilian market.
The phone sits at the top of Motorola's Edge 50 lineup, positioned to compete directly with Samsung's Galaxy S24 and Apple's iPhone 15. Inside, it runs a Qualcomm Snapdragon 8s Gen 3 processor paired with 12 gigabytes of RAM, which can be virtually expanded to 24 gigabytes through Motorola's RAM Boost technology. The 6.7-inch pOLED display refreshes at 144 hertz with a peak brightness of 2,500 nits, making it sharp and visible in sunlight. Motorola claims it is the world's first smartphone with a Pantone-validated display, a detail that appeals to content creators who need color accuracy.
The camera system includes three rear sensors: a 50-megapixel main camera with optical image stabilization, a 64-megapixel periscope telephoto lens with 3x optical zoom, and a 50-megapixel ultrawide camera with a 122-degree field of view. All three can record 4K video at 60 frames per second, and the phone supports slow-motion recording at up to 960 frames per second. The front-facing camera is also 50 megapixels and records in 4K. Motorola has integrated artificial intelligence features into the camera system—automatic video cropping, personalized wallpaper generation, and advanced stabilization—all processed locally on the device.
Battery life gets a boost from a 4,500-milliamp-hour cell that supports 125-watt fast charging, capable of a full recharge in roughly 20 minutes. The phone also supports 50-watt wireless charging and 10-watt reverse charging, allowing it to power other devices. The device is built with Gorilla Glass Victus on the front, an aluminum frame, and premium materials on the back—either vegan leather or wood—giving it a sophisticated feel. It weighs 197 grams and measures 8.6 millimeters thick. The IP68 rating means it can withstand water and dust exposure.
Connectivity is modern: the phone supports 5G networks, Wi-Fi 7, Bluetooth 5.4, NFC for contactless payments, and USB-C 3.1 for faster data transfer. The device runs Android 14 with Motorola's Hello UX interface and has already received an update to Android 15 in 2025. Motorola promises three major operating system updates and four years of security patches, with support guaranteed through 2028.
The phone comes in three colors—black, Peach Fuzz, and wood—and includes a 125-watt TurboPower charger in the box, a USB-C cable, a protective case, and a SIM ejector tool. The inclusion of the high-wattage charger is a point of differentiation; some competitors do not bundle chargers.
Mercado Livre, Brazil's largest e-commerce platform, is offering free shipping to many regions and same-day delivery in some areas. The promotion is valid through June 14, 2025, or while supplies last. This is not the first discount Motorola has offered on the Edge 50 Ultra since its launch. In January 2025, the phone sold for R$3,891 with a different coupon. In March, it dropped to R$4,399. In April, Casas Bahia offered it for R$3,999. The May price of R$3,479 undercuts all previous promotions.
Motorola holds roughly 5 percent of Brazil's overall smartphone market, according to 2023 data from Canalys, but less than 2 percent in the premium segment across Europe. The aggressive discounting strategy reflects the company's effort to gain ground in a market dominated by Samsung and Apple. The Edge 50 Ultra's 125-watt charging outpaces the Galaxy S24's 45 watts, and its 144-hertz display offers smoother scrolling than some rivals' 120-hertz panels. The trade-off is a smaller battery—4,500 milliamp-hours versus 5,000 in some competitors—which could affect endurance under heavy use. At R$3,479, however, the Motorola undercuts Samsung's flagship by a significant margin.
Citações Notáveis
The device is the first smartphone in the world with a Pantone-validated display, guaranteeing precise colors and realistic skin tones, which is especially valued by content creators.— Motorola Edge 50 Ultra specifications
A Conversa do Hearth Outra perspectiva sobre a história
Why does a phone company drop the price this aggressively? What's the math that makes sense?
Motorola is fighting for relevance in a market where Samsung and Apple own most of the oxygen. In Brazil, they have maybe 5 percent of the premium segment. A 42 percent discount gets the phone into hands that would never consider it at R$5,999. Once people own it, they stay in the ecosystem.
But doesn't that train customers to wait for the discount? Why buy at full price if you know it'll drop?
Absolutely. That's the trap. But Motorola seems to have decided that market share now is worth more than margin later. They're competing on value, not prestige. The Galaxy S24 costs more and charges slower. That's the story they're selling.
The display is Pantone-validated. That's oddly specific. Who cares?
Content creators. Photographers. Anyone editing video or photos on their phone. If your colors are off, your work looks wrong. Pantone validation means the phone won't lie to you about what you're creating. It's a small detail, but it signals that Motorola is thinking about professionals, not just gamers.
What about the battery? 4,500 milliamp-hours sounds small compared to what's out there.
It is. That's the real weakness. But the 125-watt charging compensates somewhat—you can top up in 20 minutes. For someone who charges every night anyway, it's not a dealbreaker. For someone on a road trip with no charger? It's a problem.
The coupon expires June 14. Is that real scarcity or manufactured urgency?
Probably both. Mercado Livre uses expiration dates to push people off the fence. But the stock is also genuinely limited. Once this batch sells, the price will likely climb again. The history shows that—January was R$3,891, March was R$4,399. They're cycling through inventory at different price points.
So this is the best deal we'll see?
Almost certainly. The lowest recorded price since launch. Whether it comes back depends on whether Motorola needs to clear stock or if they're moving on to the next model. Either way, if you want this phone, this is the moment.