In the arc of digital commerce's promises and retreats, Mighty Ape's closure of its Christchurch warehouse stands as a quiet reckoning — a company that once pledged same-day delivery across a region now pulling back from the infrastructure it built to fulfil that pledge. Three years after Kogan's ambitious acquisition, the New Zealand operation is shedding costs, inventory, and jobs in pursuit of a profitability that has not yet arrived. The story is familiar in its shape: expansion built on optimism, contraction driven by arithmetic, and the human cost absorbed somewhere in the gap between th
Mighty Ape shuts Christchurch warehouse as revenue plummets 30%
Unspecified number of jobs lost at Christchurch distribution centre closure; people costs for NZ business reduced by A$2.6m year-on-year.