Two psychologists who built a therapy model outperforming global standards by twenty percentage points faced the quiet dilemma that confronts every serious researcher: whether knowledge confined to journals is knowledge truly given to the world. Ciara McEnteggart and Yvonne Barnes-Holmes left tenured security in Ghent to found the PBBT Institute in Dundalk, survived a pandemic that forced their work online, and found their way toward financial sustainability not through investors but through the oldest business logic of all — offering something people need, directly. Their story sits at the in
Mentor's frank advice pivots therapy startup toward profitability
The therapy model addresses mental health crisis and therapist burnout (90% report work-related stress), improving client outcomes and clinician capacity to handle complex trauma cases.