Major publishers cluster September releases to dodge GTA 6's November shadow

GTA 6 is framed as an overwhelming market force that publishers must strategically avoid, using metaphors of darkness and escape. The article presents this as inevitable industry behavior rather than examining alternative explanations or publisher motivations.

Consumers face a compressed release schedule with three major titles launching simultaneously in late September, potentially straining budgets and attention, while November sees reduced competition allowing GTA 6 to capture market share with minimal alternatives. This creates feast-or-famine purchasing patterns.

This clustering behavior may attract antitrust scrutiny regarding GTA 6's market dominance and whether Rockstar's release timing constitutes anti-competitive conduct. Regulators may examine whether such concentrated scheduling harms consumer choice or smaller publishers' viability.