Sometimes more than 150 euros on a single item
Each autumn, as the year tilts toward its darker half, the marketplace offers a quiet ritual of reduction — prices falling on the ordinary objects that sustain daily life. This week, El País surveys Amazon's mid-October discounts, where savings of up to 71 percent touch everything from robot vacuums to hair dryers, inviting the budget-conscious shopper to reconsider what they thought they could not yet afford. It is not a grand economic event, but a small, recurring reminder that the distance between need and purchase is sometimes just a matter of timing.
- Discounts of up to 71 percent on personal care items and 62 percent on robot vacuums create a window of opportunity that closes as quickly as it opens.
- Shoppers still stinging from a missed Prime Day find themselves facing another curated wave of deals across electronics, kitchen appliances, and household staples.
- The breadth of the offers — from a €5-range pack of socks to a laser hair removal device dropping €130 — means the disruption touches nearly every corner of the household budget.
- Amazon Prime membership unlocks free shipping on all listed items, and a 30-day no-commitment trial lowers the barrier to entry even further.
- With Black Friday approaching in late November, these weekly promotions function as both relief and appetizer — real savings now, with the promise of deeper ones ahead.
Every week, somewhere inside Amazon's vast catalog, prices quietly fall on things people genuinely use. This mid-October, El País gathered the most notable reductions: a wireless mouse at 27 percent off, headphones with 35 hours of battery life marked down 22 percent, and a 36-pack of Duracell AA batteries discounted 27 percent. A wind-resistant umbrella, a waterproof gym bag at its lowest price ever, and six pairs of cushioned athletic socks round out the everyday essentials.
The kitchen draws its share of attention. A Philips capsule coffee maker with over 17,000 ratings drops 23 percent, a Russell Hobbs air fryer loses 40 percent of its price, and a personal blender capable of office-ready smoothies costs nearly 18 euros less than before. A Rowenta steam iron also sheds 20 euros from its tag.
Personal care carries the steepest cuts. An ionic hair dryer falls 71 percent with a coupon code — nearly 96 euros in savings. An Oral-B electric toothbrush hits its lowest recorded price at 27 percent off. A laser hair removal device with cooling technology drops 50 percent plus an additional 30 percent, erasing 130 euros from the total.
The machines that do your work for you are also on offer: a Braun Series 6 electric shaver costs 30 euros less, and a Lefant robot vacuum — a fixture in these weekly roundups — falls 62 percent, saving shoppers 160 euros. All prices reflect October 15, 2025. Amazon Prime members ship for free, and a 30-day trial requires no commitment. Black Friday looms in late November, but for now, the deals are present, the savings are real, and the week has only just begun.
Every week, somewhere in the machinery of Amazon's endless catalog, prices drop on things people actually need. This week in October, with autumn refusing to deliver the cold that's supposed to come with it, El País found the kind of bargains that make a shopper pause mid-scroll: a wireless mouse at 27 percent off, headphones with 35 hours of battery life marked down 22 percent, six pairs of cushioned athletic socks for 20 percent less. The deals are real, the savings concrete—sometimes more than 150 euros on a single item.
The recent Prime Day event came and went, but if you missed it, there's no need to feel left behind. This week's collection spans the full width of what people buy: a wind-resistant umbrella with a galvanized steel shaft and fiberglass ribs, now 15 percent cheaper. A lightweight, waterproof gym bag that expands to 50 liters and can be carried three different ways, hitting its lowest price ever at 20 percent off. A 36-pack of Duracell AA batteries, the brand that dominates the battery aisle, discounted 27 percent. These are not exotic items. They are the things that fill drawers and closets and gym bags.
The kitchen gets attention too. A personal blender with 600 watts of power, designed to make smoothies and soups you can take to the office or the gym, costs 17.49 euros less than it did. A Philips capsule coffee maker with over 17,000 customer ratings and the ability to brew two espresso shots at once is marked down 23 percent—15.81 euros in savings. A Russell Hobbs air fryer with 5.5 liters of capacity and nine automatic programs drops 40 percent, a 40-euro reduction. A Rowenta steam iron with over 400 holes in its sole plate and 2,700 watts of power loses 20 euros from its price.
Personal care items carry some of the steepest discounts. An ionic hair dryer designed for durability, promising 40 percent more shine and softness while cutting drying time in half, falls to a price 95.80 euros lower when you apply the coupon code—a 71 percent discount plus an additional 10 percent off. An electric toothbrush from Oral-B with automatic gum pressure sensors and three usage levels hits its lowest recorded price, down 27 percent. A laser hair removal device with cooling technology that lowers skin temperature as it removes hair, minimizing irritation, drops 130 euros with the right coupon code—a 50 percent discount plus 30 percent more.
The bargains extend to machines that do work for you. A Braun Series 6 electric shaver with 50 minutes of battery life, effective on thick beards, usable wet or dry, costs 30 euros less. A Lefant M210 robot vacuum with 120 minutes of runtime and advanced collision sensors—the kind of machine that appears in these weekly roundups with regularity—is marked down 62 percent, saving 160 euros. These are the deals that catch attention: machines that promise to handle tasks you'd rather not do yourself, suddenly within reach at prices that make the purchase feel inevitable.
All prices are current as of October 15, 2025. If you hold an Amazon Prime membership, shipping is free on all of these items. The company offers a 30-day trial period with no commitment required. And if you're thinking ahead, Black Friday arrives in late November, bringing with it the year's most anticipated shopping event. For now, though, the deals are here, the savings are real, and the week is young.
Citações Notáveis
If you hold an Amazon Prime membership, shipping is free on all of these items— El País
A Conversa do Hearth Outra perspectiva sobre a história
Why does El País spend time curating Amazon deals? Isn't that just advertising?
It's a service. People shop anyway. The publication is saying: if you're going to buy these things, here's where the actual discounts are this week, and here's how much you'll save. It's consumer reporting.
But the discounts seem modest in some cases—27 percent off a mouse, 20 percent off socks. Are these genuinely good deals?
Some are, some aren't. The point isn't that every item is a steal. It's that these are the products people actually buy—basics, appliances, things that wear out—and this week they're cheaper than usual. The air fryer at 40 percent off, the robot vacuum at 62 percent off, the hair dryer at 71 percent off—those are the ones that make people stop and think.
What's the real story underneath this list?
That shopping has become a weekly ritual of hunting for the right moment to buy. People don't just buy when they need something anymore. They wait for the list, they check the coupon codes, they compare. El País is acknowledging that this is how consumption works now.
And Black Friday is coming in November?
Yes. This is the warm-up. These weekly deals keep people engaged with the platform, keep them checking back. By the time Black Friday arrives, they're already in the habit of looking.