In an era when the distance between a game and its player is measured not in code but in commerce, KRAFTON has made a quiet but consequential move — investing in Neon Commerce to bring the machinery of payment closer to home. The South Korean publisher, whose games reach millions across the globe, is choosing to internalize the infrastructure that has long been ceded to platforms and middlemen. It is a recognition that in modern gaming, owning the transaction is as meaningful as owning the experience itself.