Clarity and speed. One monitor doing two jobs instead of buying two.
In the perpetual arms race between human reflex and machine response, KOORUI has entered the arena with thirteen monitors bearing the name of a centuries-old hunting art — Falconry — each model calibrated to close the distance between intention and action on screen. Backed by Chinese display manufacturer HKC's vertically integrated supply chain, the brand positions itself not merely as a product line but as a structural argument: that factory-direct efficiency can democratize performance once reserved for premium-priced competitors. The launch arrives as the global gaming monitor market surpasses 25 million units annually, with the fastest-refresh segment growing quickest — a tide KOORUI has timed its entry to ride.
- Nine of the thirteen Falconry models hit 240Hz or higher, directly targeting the fastest-growing segment of a 25-million-unit global market where milliseconds determine outcomes.
- The lineup creates friction for traditional retail brands by undercutting their pricing through HKC's vertically integrated supply chain — controlling panels, design, and logistics under one roof.
- A single model, the G2741L, encapsulates the series' ambition: a 27-inch 4K display that switches between 160Hz at ultra-high definition and 320Hz at 1080p, refusing to force creators to choose between precision and speed.
- Distribution is already live across Amazon, Walmart, and regional e-commerce platforms in North America, Europe, Asia-Pacific, and the Middle East, signaling a coordinated global push rather than a soft regional test.
- The Falconry Series lands as a calculated wager — that gamers will trade brand prestige for factory-direct value, reshaping where the price-performance ceiling sits in competitive gaming hardware.
KOORUI, the gaming monitor brand operating under Chinese display manufacturer HKC, has unveiled the Falconry Series — thirteen monitors designed to serve every tier of player, from weekend hobbyists to professional competitors. The range opens at a 23.8-inch Full HD panel running 200Hz and climbs to a 27-inch 4K model capable of 320Hz, with pricing engineered to sit below traditional retail rivals without sacrificing factory-level quality.
The lineup is organized around use case rather than arbitrary tiers. Entry models like the G2411P and G2411X suit compact desks, while mid-range players can choose between Full HD 27-inch options at different refresh rates. QHD options span both 23.8 and 27-inch sizes, and two curved VA ultrawide panels — one with a deep 1000R curve, another tighter at 1500R and 240Hz — serve racing and multitasking setups.
The series' most ambitious models challenge the conventional trade-off between resolution and speed. The G2511E delivers 320Hz at Full HD on a 24.5-inch screen, the kind of specification that professional esports players seek. The G2721E matches that refresh rate but pairs it with QHD resolution on a Fast IPS panel. Most versatile is the G2741L, a 27-inch 4K display that toggles between 160Hz at full resolution and 320Hz at 1080p — a dual-mode design aimed at creators who shift between precision work and high-performance play.
KOORUI's structural advantage is its supply chain. As part of HKC's vertically integrated ecosystem, the brand controls panel research, product design, and global logistics internally — allowing it to move faster and price more aggressively than brands reliant on outsourced manufacturing. HKC ships over six million monitor units annually and maintains distribution across four major global regions.
The launch is timed against TrendForce data confirming that 240Hz-and-above monitors are the gaming market's fastest-growing segment within a 25-million-unit annual total. With nine of thirteen Falconry models meeting or exceeding that threshold and distribution already active on Amazon, Walmart, and regional platforms, KOORUI is making a direct argument: that factory-direct efficiency, not retail heritage, is the future of accessible high-performance gaming displays.
KOORUI, the gaming monitor brand backed by Chinese display manufacturer HKC, has launched its Falconry Series—a lineup of thirteen monitors engineered to serve everyone from weekend players to professional competitors. The range spans from compact 23.8-inch Full HD screens running at 200Hz to a 27-inch 4K model capable of 320Hz, with prices positioned to undercut traditional retail competitors while maintaining factory-level quality control.
The series philosophy is simple: clarity and speed. Each model targets a specific use case. The G2411P and G2411X offer small-footprint options for cramped desks, running at 200Hz and 240Hz respectively. Mid-range players get the 27-inch G2711P and G2711X, both Full HD but with the latter's faster IPS panel for competitive shooters. Those wanting sharper text and images can step up to QHD resolution—the G2421V at 23.8 inches, or the G2721P and G2722P at 27 inches, all running 180-200Hz. For ultrawide enthusiasts, KOORUI offers two curved VA panels: the 34-inch 34E60UC with a 1000R curve at 180Hz, and the G3441XC with a tighter 1500R curve and 240Hz for racing and multitasking.
The standout models push the refresh-rate envelope. The G2511E reaches 320Hz at Full HD on a 24.5-inch screen—the kind of spec sheet that appeals to professional esports players where every millisecond matters. The G2721E pairs that same 320Hz refresh with QHD resolution on a 27-inch Fast IPS panel, eliminating the traditional trade-off between clarity and speed. Most intriguing is the G2741L, a 27-inch 4K monitor that can switch between 160Hz at ultra-high definition and 320Hz at 1080p, designed for creators who need both precision and performance depending on the task.
KOORUI's competitive advantage lies in its supply chain. Unlike brands that outsource manufacturing and distribution, KOORUI operates as part of HKC's vertically integrated ecosystem—controlling panel research, product design, and global logistics from a single organization. This structure lets the company move faster and cheaper than traditional retail competitors. The parent company ships over six million monitor units annually and maintains distribution networks across North America, Europe, Asia-Pacific, and the Middle East.
The timing of the launch aligns with market data. According to TrendForce, the global gaming monitor market exceeded 25 million units in 2024, with displays running faster than 240Hz growing at the quickest rate. KOORUI's Falconry Series directly addresses that demand—nine of the thirteen models hit 240Hz or higher. The lineup is now available through Amazon, Walmart, and regional e-commerce platforms, with rollouts continuing across major markets. For a brand that has already established itself in the consumer electronics space, the Falconry Series represents a calculated bet that gamers will choose factory-direct efficiency and mid-range pricing over traditional retail markup.
Citas Notables
KOORUI's integrated supply chain from panel R&D to product design and global distribution ensures cost control and accelerated go-to-market capability unmatched by traditional retail brands.— KOORUI company statement
La Conversación del Hearth Otra perspectiva de la historia
Why thirteen models instead of, say, five? Doesn't that fragment the market?
Each one solves a real constraint. A competitive FPS player needs 320Hz on a small screen—they don't want a 34-inch ultrawide. A video editor needs 4K resolution but also wants to switch to 1080p at high refresh for gaming breaks. Thirteen models means someone can find exactly what they need without paying for specs they won't use.
The G2741L sounds like the most interesting—the dual-mode monitor. Who actually needs that?
Content creators who stream or edit video during the day, then play games at night. You get pixel-perfect 4K for color work, then flip a switch and get 320Hz for competitive play. It's one monitor doing two jobs instead of buying two.
How does KOORUI undercut traditional brands on price when the specs are comparable?
They own the factory. Most gaming monitor brands buy panels from suppliers, add a stand and some firmware, then sell through retailers who take a cut. KOORUI controls the entire chain—they make the panels, design the products, and sell direct through Amazon and Walmart. No middlemen, no retail markup.
Is 320Hz actually useful, or is it marketing?
At 320Hz, the time between frames is 3.1 milliseconds. For professional esports players in games like Counter-Strike, that's the difference between seeing an opponent's head and reacting before they see you. For casual players, you won't notice. But for the people competing for prize money, it matters.
What's the real story here—is this just a product launch?
It's about supply chain efficiency meeting market demand. The gaming monitor market is growing fastest in the high-refresh segment, and traditional brands can't move fast enough. KOORUI can because they're not constrained by retail distribution or outsourced manufacturing. They see a trend, design a monitor, and ship it in weeks instead of months.