In a market long shaped by Apple's AirTag and its premium pricing, Jio has quietly placed a new stake in the ground with the JioTag 2 — a Bluetooth tracker priced at ₹1,249 that now speaks to both iOS and Android users alike. The move is less about a single gadget and more about the enduring human desire to hold onto what matters, made accessible to a broader audience. By removing the wall between ecosystems, Jio is asking a simple question: why should the ability to find your lost keys depend on which phone you carry?