Iván Ferreiro: 35 años de carrera sin rendirse al algoritmo

I write for myself, not for the algorithm I don't understand
Ferreiro explains why he ignores streaming metrics when composing, prioritizing personal satisfaction over platform optimization.

Ferreiro curates setlists from his 35-year career with Los Piratas and solo work, selecting only songs he genuinely enjoys performing today. The artist deliberately ignores streaming algorithms when composing, believing personal satisfaction yields the best creative results regardless of platform pressures.

  • Iván Ferreiro, 55, has spent 35 years on stage starting with Los Piratas
  • His 'Hoy X Ayer' tour spans 25 Spanish dates plus Mexico through November 2026
  • He deliberately excludes songs he no longer enjoys performing, even from his early career
  • He has publicly discussed his struggles with depression and anxiety throughout his career

Spanish musician Iván Ferreiro, 55, begins his 'Hoy X Ayer' tour across Spain and Mexico, emphasizing that he writes music for personal satisfaction rather than algorithmic optimization, drawing from 35 years of stage experience.

Iván Ferreiro is fifty-five years old and has spent thirty-five of those years on stage. He started with a band called Los Piratas in the 1980s, then went solo, and never stopped working. Now he's on the road again with a tour called "Hoy X Ayer"—Today and Yesterday—that will take him through twenty-five Spanish cities and into Mexico before the year ends. He's been waiting for this. After the opening shows in Bilbao and A Coruña, he sat down before a Barcelona date in mid-May and talked about what drives him after all this time.

The tour is a kind of retrospective. Ferreiro has built a setlist that reaches back across his entire career, pulling songs from his years with Los Piratas and everything he's made since. But he didn't include everything. He left out the pieces that no longer fit him—songs he wrote when he was twenty-five or thirty, melodies and lyrics that made sense then but don't anymore. "When you write a song, you learn something," he explained. "I wrote a lot of things when I was young that I don't enjoy playing now. The text bothers me, or the melody, or the way it's arranged." So he made a careful selection: only the songs that still feel alive to him, that still have something to say.

What matters most to Ferreiro is that he likes what he's playing. This is not a small thing in an industry increasingly obsessed with metrics. Streaming platforms have become the gatekeepers of reach, and the algorithms that govern them shape what gets heard and what doesn't. Most musicians have learned to think about these invisible forces when they write. Ferreiro refuses. "When I write, I think about myself and whether I like the song," he said. "I don't think about the algorithm. I don't even know how it works, and I've never tried to learn. So I wouldn't know how to write for it anyway." He believes this approach—writing for himself first—is what makes a song as good as it can be. The paradox is that it seems to work. He's remained successful without chasing the algorithm's preferences.

Beyond the music itself, Ferreiro has become a public voice on mental health. Over his career, he's spoken openly about his own struggles with depression and anxiety. He sees the arts—music, but also sport, exercise, walking—as tools that help when those struggles arrive. "When there are problems with depression or anxiety, there are many things that help us," he said. "Going for a walk, exercising, listening to music. The arts help us mitigate certain feelings." It's a perspective born from experience, not theory.

On collaborations, he takes them as they come. "When they appear naturally, I do them," he said. "But I don't make many plans about it." And the future? He doesn't have a roadmap yet. There's a whole tour ahead of him, and he's waiting to see what inspiration arrives along the way. For now, he's focused on the road, on the songs he wants to sing, and on the people who will listen.

When I write, I think about myself and whether I like the song. I don't think about the algorithm.
— Iván Ferreiro
The arts help us mitigate certain feelings when there are problems with depression or anxiety.
— Iván Ferreiro
The Hearth Conversation Another angle on the story
Inventor

Why leave songs out of the tour? Wouldn't a retrospective include everything?

Model

Because he's not the same person who wrote them. A song from when he was twenty-five taught him something, but now the melody bothers him, or the words don't sit right. Playing it would feel false.

Inventor

But doesn't that risk disappointing fans who came to hear those songs?

Model

Maybe. But he seems to believe that playing something you don't believe in anymore is worse than leaving it out. The people who come want to feel something real.

Inventor

He says he ignores the algorithm entirely. Is that actually possible, or is he being naive?

Model

He genuinely doesn't know how it works and has never tried to learn. That's not naiveté—it's a choice. He writes for himself, and somehow that's kept him relevant for thirty-five years.

Inventor

What does he mean when he talks about music as a mental health tool?

Model

He's lived it. He's had depression and anxiety. He's learned that certain things help—walking, exercise, listening to music. He's not prescribing; he's describing what he knows.

Inventor

So this tour is just him playing songs he likes, in front of people who like them?

Model

Yes. It sounds simple because it is. But simplicity like that is rare in an industry built on optimization.

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