Hyatt appoints Geoffray Maugin as VP of Marketing and Loyalty for EMEA region

In the ongoing contest among global hospitality brands to own not just a guest's stay but their sense of belonging, Hyatt has created a new regional leadership role and filled it with Geoffray Maugin — a figure whose career spans luxury goods, consumer insight, and hotel strategy across three of the world's most brand-conscious companies. The appointment, covering Europe, Africa, and the Middle East, arrives as Hyatt closes its ninth consecutive year of growth and prepares to absorb a record pipeline of 148,000 rooms into a coherent identity. It is a quiet but deliberate signal that the next f