In the tender and turbulent months after birth, many women who sacrificed cigarettes for the sake of a growing child find themselves quietly returning to old habits — not from weakness, but from exhaustion and the withdrawal of the very support that helped them quit. Researchers at the University of East Anglia have demonstrated, through a study of 886 women across England and Scotland, that trained health visitors equipped with counseling, digital tools, and relapse-prevention resources can meaningfully close that gap. The BabyBreathe program achieved smoke-free rates of 57.6 percent at one y
Health visitor support significantly boosts postpartum smoking abstinence rates
Improved maternal and child health outcomes through reduced smoking exposure and prevention of smoking-related diseases in mothers and secondhand smoke harm to infants.