The glasses can see what you see, and that changes everything.
En un momento en que la tecnología busca fundirse con el cuerpo humano, Meta llega a España con dos nuevas gafas inteligentes que representan visiones distintas de un mismo futuro: una para el atleta que necesita que la tecnología desaparezca mientras rinde al máximo, otra para quien quiere que el mundo digital esté siempre a un susurro de distancia. No se trata solo de hardware; es una apuesta filosófica sobre cómo viviremos cuando el teléfono deje de ser el centro de nuestra atención. Meta no vende gafas: propone una nueva forma de habitar el mundo.
- Meta lanza en España las Oakley Meta Vanguard y las Ray-Ban Meta Gen 2, acelerando la carrera por convertir las gafas inteligentes en el sucesor del smartphone.
- La integración con Garmin permite que las Vanguard graben automáticamente los momentos clave del entrenamiento, liberando al atleta de cualquier interacción con el dispositivo.
- Las Ray-Ban Meta Gen 2 duplican la batería y elevan la cámara a 3K Ultra HD a 60fps, mientras Meta AI gestiona llamadas, mensajes y traducciones simultáneas sin tocar el móvil.
- Con precios de 419 y 549 euros respectivamente, Meta enfrenta el reto de convencer al mercado de que la ingeniería justifica la inversión antes de que Google, Samsung o Apple presenten sus alternativas.
- La alianza con Essilor Luxottica y la segmentación por estilos de vida sugieren que Meta ha comprendido que el éxito no vendrá de un producto universal, sino de una gafa para cada forma de vivir.
Meta lleva años apostando por las gafas inteligentes como el dispositivo que eventualmente desplazará al smartphone. Con la llegada de dos nuevos modelos a España, esa apuesta se vuelve más concreta y más ambiciosa que nunca.
Las Oakley Meta Vanguard están diseñadas para quienes viven al límite físico: ciclistas, corredores, snowboarders. Pesan 67 gramos, soportan agua, polvo y temperaturas extremas gracias a su certificación IP67, y ofrecen nueve horas de batería con 36 adicionales en el estuche de carga. La cámara de 12 megapíxeles, colocada sobre el puente de la nariz para capturar exactamente lo que ve el usuario, graba en 3K Ultra HD con un campo de visión panorámico de 122 grados, compitiendo directamente con cámaras de acción como GoPro. Su característica más llamativa es la grabación automática activada por la integración con relojes Garmin: cuando el atleta alcanza ciertos umbrales de esfuerzo o distancia, las gafas empiezan a grabar solas. Meta AI puede responder preguntas sobre el entrenamiento en tiempo real, y la conexión con Strava superpone métricas de rendimiento directamente sobre el vídeo.
Las Ray-Ban Meta Gen 2 apuntan a un público más amplio. Disponibles en tres estilos de montura y compatibles con lentes Transitions, su batería casi se duplica hasta las ocho horas. La cámara graba en 3K Ultra HD a 60 fotogramas por segundo con HDR, y futuras actualizaciones añadirán cámara lenta y timelapse. Pero el verdadero argumento de venta es Meta AI: permite gestionar recordatorios, notas de voz, llamadas, música y mensajes de WhatsApp sin tocar el teléfono, ofrece traducción simultánea incluso sin conexión, y promete una función de enfoque conversacional pensada para sustituir a los audífonos.
Ambos modelos llegan a precios que invitan a la reflexión —419 y 549 euros respectivamente— pero Meta los respalda con la ingeniería óptica de Essilor Luxottica y uno de los sistemas de IA conversacional más capaces del mercado. Google, Xiaomi, Samsung y Apple se preparan para entrar en este espacio, pero Meta lleva ventaja. Lo que estos nuevos modelos revelan es que la compañía ya no busca una gafa para todos: busca una gafa para cada vida que alguien pueda vivir.
Meta's ambition is straightforward: build a pair of glasses that becomes your constant companion, one that understands what you're seeing and learns what you need. The company has spent years positioning itself as the leader in smart eyewear, a category that many believe will eventually displace the smartphone altogether. Now, with two new models arriving in Spain, Meta is doubling down on that vision—one pair built for athletes pushing their limits, another designed for anyone who wants style without sacrifice.
The Oakley Meta Vanguard is purpose-built for high-intensity sport. A cyclist descending a mountain pass, a runner mid-marathon, a snowboarder carving through fresh powder—these are the people Meta had in mind. The glasses weigh just 67 grams and carry an IP67 durability rating, meaning they'll survive water, dust, extreme temperatures, and the kind of punishment outdoor athletes inflict on their gear. The real standout is the battery: nine hours of continuous use, with an additional 36 hours stored in the charging case. Twenty minutes of charging yields 50 percent capacity, enough to get through a training session if you're caught short.
What makes the Vanguard distinctive is where Meta placed the camera. Rather than sitting at the temple like previous models, it's positioned above the bridge of the nose, capturing the user's exact point of view. The 12-megapixel sensor records in 3K Ultra HD with a panoramic 122-degree field of view, directly challenging action cameras from GoPro and DJI. The buttons have been relocated to the lower edge of the arms to work with helmets and cycling caps. A new configurable button lets users assign custom actions, though voice commands remain the most natural way to interact with the glasses.
The Vanguard's killer feature is automatic recording triggered by Garmin smartwatch integration. Link the glasses to a Garmin device, and they'll begin recording video automatically when you hit training milestones, reach target heart rates, or complete specific distances. The athlete can focus entirely on performance while the glasses document everything. Meta AI can then answer questions about training efficiency, deliver real-time updates on pace and distance, and even adjust an internal LED to alert you if you're drifting from your planned effort level. Connect to Strava, and the app overlays your route data and performance metrics directly onto the video, ready to share across social platforms.
The Ray-Ban Meta Gen 2 takes a different approach. Where the Vanguard is specialized, these glasses embrace versatility. They come in three frame styles—Wayfarer, Skyler, and Headliner—all compatible with Transitions lenses, and available in numerous colors. The battery has nearly doubled to eight hours, suitable for day trips, short travels, or music festivals. The camera now shoots 3K Ultra HD video at 60 frames per second with wide HDR and vivid color reproduction, more than double the previous generation's capability. Future updates will add slow-motion and hyperlapse modes.
But the real power of the Ray-Ban Meta Gen 2 lies in what Meta AI enables. You can set reminders, take voice notes, make calls, play music, and compose WhatsApp messages without touching your phone. The glasses offer simultaneous translation in other languages—even offline if you've downloaded the language pack—and Meta promises a conversation-focus feature designed to eventually replace hearing aids. These aren't gimmicks; they're functions that genuinely reduce friction in daily life.
Both models arrive at prices that initially seem steep: 419 euros for the Vanguard, 549 for the Ray-Ban Meta Gen 2. But the engineering is substantial. You're buying eyewear from Essilor Luxottica, two of the world's most respected optical brands, paired with a miniaturized computer and high-performance camera, all running one of the market's most capable conversational AI systems. Meta AI isn't a know-it-all like ChatGPT; it's relentlessly practical, designed to solve the problems you actually face.
Meta is not alone in this space anymore. Google is moving into smart glasses. Xiaomi has entered the market. Samsung and Apple are expected to follow. But Meta has a head start, a clear design philosophy, and the partnerships to execute at scale. These new models suggest the company understands that smart glasses won't succeed as a single product for everyone—they'll succeed when there's a pair for every life you live.
Citações Notáveis
For AI glasses to become mainstream, we need frames designed for different activities and styles, that are lightweight, comfortable, and look great.— Meta, during product presentation
Meta AI isn't a know-it-all like ChatGPT; it's relentlessly practical, designed to solve the problems you actually face.— Product analysis
A Conversa do Hearth Outra perspectiva sobre a história
Why does Meta keep insisting these glasses will replace phones? That seems like a stretch.
Because the glasses can do what phones do—record, translate, answer questions, send messages—without you reaching into your pocket. The friction disappears. But more importantly, they're always on your face, so the AI can see what you see. That changes everything.
The Vanguard seems like it's really just a GoPro competitor with AI baked in.
It's more than that. Yes, the camera is excellent. But the automatic recording through Garmin, the real-time coaching from Meta AI, the integration with training apps—that's not what GoPro does. It's turning the glasses into a training partner.
And the Ray-Ban? That feels like the safer bet for most people.
Exactly. The Vanguard is for someone who wants to optimize their sport. The Ray-Ban is for someone who just wants to live their life without their phone constantly in hand. That's a much larger market.
Five hundred euros is still a lot of money for glasses.
It is. But you're buying optical quality from Essilor Luxottica, a computer, a camera, and access to one of the best AI assistants available. When you break it down, it's not unreasonable. The question is whether the AI is useful enough to justify it.
Is it?
For the right person, yes. If you're an athlete or someone who spends a lot of time outdoors, the Vanguard is genuinely useful. For the Ray-Ban, it depends on whether you actually want to use voice commands instead of your phone. Some people will find it liberating. Others will find it gimmicky.