A Madrid-born brand carrying the flavours and philosophy of the Mediterranean has quietly arrived in London, choosing a corner of St Christopher's Place as the site of its 44th store worldwide. MYKA, built on the premise that a frozen dessert can be both genuinely artisanal and functionally nourishing, brings Greek frozen yoghurt made with goat's milk kefir to a city its founders believe is ready for it. The opening is less a gamble than a waypoint — London joins Paris, New York, and Mexico City on a map that already spans 26 countries, with Hong Kong and São Paulo waiting in the wings.