For years, Google held quiet dominion over how hundreds of millions of Android users discover and install software — a dominion now formally broken by a federal court order it could no longer outmaneuver. Beginning the week of July 19, American users will find rival app marketplaces sitting inside Google Play itself, not hidden behind unfamiliar websites or extra steps. The resolution of Epic Games' antitrust challenge against Google is more than a legal settlement; it is a recognition that controlling the path to a marketplace is, in effect, controlling the marketplace itself.