At a continental gathering of hospitality leaders in Lagos, Ghana Tourism Authority CEO Efua Houadjeto offered Africa's hotel industry a reframing it may have long needed: that a guest's experience within a single room carries the weight of an entire continent's reputation. Speaking to executives from across Africa and beyond, she argued that tourism is no longer merely a leisure trade but one of the most consequential instruments Africa possesses for economic sovereignty, global perception, and shared prosperity. Her call was not simply for better service, but for a collective reimagining — o