Your personal details are already for sale.
In the quiet background of daily digital life, personal data — addresses, phone numbers, family names — circulates freely among hundreds of data brokers who trade in human identity as a commodity. Most privacy tools guard the road ahead, but Surfshark's One+ bundle, currently discounted to A$134, pairs forward-looking protection with Incogni, a service that reaches back into that existing marketplace and formally demands deletion. It is a rare acknowledgment that privacy is not only a future concern but a debt already owed.
- Hundreds of data broker sites are already selling your personal details — phone numbers, addresses, relatives' names — without your knowledge or consent.
- Most privacy tools only protect future activity, leaving the data already circulating in the wild entirely untouched.
- Incogni automates the tedious, repetitive process of contacting 420+ brokers to formally request deletion — and re-requests when data reappears.
- The Surfshark One+ bundle adds VPN coverage across five devices, antivirus, breach alerts, and identity protection for a layered defence.
- At A$134 — 62% off the regular A$356 price — the deal is time-sensitive and may shift without notice.
Your personal information is already circulating. Phone numbers, home addresses, the names of your relatives — all of it sits on hundreds of data broker sites, sold to marketers, advertisers, and others. Most privacy tools address what comes next: encrypting traffic, masking your location, keeping you safer as you browse. They don't reach the problem that has already happened.
Incogni is built for exactly that gap. Rather than asking users to track down each broker individually — a process that involves finding their removal portals, submitting requests, following up when ignored, and repeating the cycle every few months — Incogni automates the entire effort. It contacts more than 420 data brokers on your behalf, sends formal deletion requests, and monitors for reappearance. One authorisation form is all it takes to set it in motion.
For a limited time, a year of Surfshark One+ bundled with Incogni is available for A$134, down 62% from A$356. The broader suite covers the forward-looking side of privacy too: a VPN for up to five devices, antivirus protection, a private search engine, real-time breach alerts, and identity protection tools. But Incogni remains the centrepiece — the part that addresses the past rather than just the future.
Data brokers operate in a legal grey zone, collecting information from public records and third-party sources in ways that are rarely illegal but rarely consented to either. The right to request deletion exists in most jurisdictions; the burden of exercising it, repeatedly and persistently, is what makes it impractical for most people. This bundle shifts that burden. For those serious about reclaiming their digital footprint, it covers most of the bases — though the discounted price is only guaranteed while the sale holds.
Your personal details are already for sale. Your phone number, your address, your age, the names of your relatives—all of it sits on hundreds of websites run by data brokers who buy and sell consumer information to marketers, advertisers, and sometimes worse. Most privacy tools focus on protecting you from this point forward. They encrypt your traffic, hide your location, keep you safe as you browse. But they don't touch the problem that's already happened: the data that's already out there.
That's where Incogni comes in. It's a service that does something most people don't have time to do themselves—it contacts more than 420 data brokers and people-search sites and asks them, formally and repeatedly, to delete your information. You fill out one authorization form. Then Incogni starts sending removal requests on your behalf, and it keeps checking to see if your data reappears. If it does, it sends another request.
Right now, you can get a year of Surfshark One+ bundled with Incogni for A$134. That's a 62 percent discount from the regular price of A$356. The deal won't last forever—these offers tend to shift without warning.
Surfshark One+ itself is a full privacy suite. The VPN works on up to five devices at once, which means your phone, your laptop, your tablet, your partner's phone, a shared family computer—all protected simultaneously. The bundle includes antivirus software, a private search engine that doesn't track your queries, real-time alerts if your information shows up in a data breach, identity protection tools, and ad-free browsing. These are all useful. But Incogni is the centerpiece. It's the part that addresses the past, not just the future.
The way it works is straightforward in theory but tedious in practice if you tried to do it yourself. Data brokers operate in a gray zone. They're not technically breaking the law by collecting and selling your information—it's often scraped from public records, old websites, or sold by other companies. But most jurisdictions have laws requiring them to delete your data if you ask. The problem is that asking takes time. You'd need to find each broker's website, figure out their removal process, submit a request, follow up if they ignore you, and do it all over again when your data reappears six months later.
Incogni automates that entire process. It's not perfect—some brokers are harder to reach than others, and new brokers emerge constantly—but it handles the bulk of the work. You get the peace of mind of knowing someone is actively working to reduce your digital footprint, not just protecting you going forward but cleaning up what's already out there.
If you're serious about privacy, this bundle covers most of the bases. The VPN keeps your internet activity private from your internet service provider and from the websites you visit. The antivirus protects against malware. The breach alerts tell you if your credentials show up in a hack. And Incogni keeps data brokers from profiting off your personal information. For A$134, it's a comprehensive year of protection. Just remember: the price is only good while the sale lasts.
Notable Quotes
Most privacy products focus on protecting you going forward. That's very useful, but it ignores another problem: your information is probably already out there.— Surfshark/Incogni service description
The Hearth Conversation Another angle on the story
Why does Incogni matter more than the VPN part of this bundle?
Because the VPN protects you going forward—it hides what you're doing online right now. But your information is already out there, already being sold. Incogni is the only part of this that actually cleans up the past.
How many data brokers are we talking about?
More than 420. That's the number Incogni contacts. And that's just the ones they know about. New brokers pop up all the time, which is why the service keeps checking to see if your data reappears.
So you fill out one form and it just... handles it?
Yes. One authorization form, and then Incogni starts sending removal requests on your behalf. You don't have to contact anyone yourself.
What happens if a broker ignores the request?
Incogni follows up. And if your information shows up again later, it sends another request. It's not a one-time thing—it's ongoing.
Is this actually legal? Can they force brokers to delete your data?
Most jurisdictions have laws requiring data brokers to honor deletion requests. Incogni is just automating what you have the legal right to ask for anyway. But some brokers are harder to reach than others.
And the VPN covers five devices?
Five simultaneous connections. Your phone, your laptop, your tablet—all encrypted at the same time. That's the practical part of the bundle.