A decade after entering the American market, Hyundai's Genesis brand has unveiled the GV90 — a seven-seat, all-electric flagship SUV that represents the brand's most deliberate claim yet on the upper tier of luxury motoring. Announced in San Francisco, the vehicle arrives not merely as a product but as a statement of intent, challenging entrenched names like Cadillac, Mercedes-Benz, and Rivian in a segment where prestige and range anxiety remain in quiet tension. Its coach doors, pillarless entry, and 660 horsepower speak to an industry still negotiating what electric luxury should feel like —