In a country where dairy farming shapes both the economy and the landscape, New Zealand researchers have found that consumer resistance to gene-edited milk is not a wall but a threshold — one that lowers considerably when prices are competitive and benefits are personal and clear. A study of nearly 1,100 consumers revealed that allergy-free milk variants drew the most acceptance, suggesting that people are not opposed to food technology so much as they are waiting for it to speak directly to their lives. As climate change quietly pressures the agricultural systems humanity depends upon, this r