FTC Rebranding Surveillance Pricing as 'Personalized Pricing' Draws Criticism

Consumers, particularly lower-income households, face higher prices through surveillance-based pricing discrimination without transparent disclosure.

In the marketplace of the digital age, a quiet asymmetry has taken hold: retailers know far more about individual consumers than consumers know about the prices they are being charged. The Federal Trade Commission, navigating both political pressure and public scrutiny, finds itself debating not just how to regulate this practice but what to call it — a choice that reveals as much about institutional intent as it does about language. Whether named surveillance pricing or personalized pricing, the underlying reality is the same: algorithms are silently deciding what each person is worth, and th

FTC Rebranding Surveillance Pricing as 'Personalized Pricing' Draws Criticism

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