Erajaya and Shokz Launch OpenFit Pro in Indonesia with Advanced Audio Tech

Audio that works for people who are moving, working, living
The OpenFit Pro is designed for users who want sound without isolation from their surroundings.

In Jakarta, a new kind of listening device has arrived — one that refuses the old bargain between immersion and awareness. Shokz and Erajaya Active Lifestyle have brought the OpenFit Pro to Indonesian consumers, offering open-ear audio that no longer asks its wearer to choose between the world outside and the sound within. At IDR 4.5 million, it enters the market as both a technological statement and a quiet argument about how modern people actually live and move.

  • Open-ear headphones have long forced a compromise — rich sound or environmental awareness — and the OpenFit Pro arrives as a direct challenge to that limitation.
  • Synchronized dual-diaphragm drivers, Dolby Atmos processing, and DirectPitch 3.0 technology combine to deliver spatial, leak-resistant audio without sealing the ear canal.
  • A Triple Mic AI system strips away up to 99.4% of background noise and holds clarity in winds up to 25 km/h, making the device viable for outdoor and high-mobility use.
  • Adaptive noise reduction using Advanced Acoustic Modelling learns the geometry of each user's ear, tuning itself in real time — a first for Shokz's open-ear lineup.
  • With 12 hours of continuous playback, 50 hours total with the case, and a 5-minute quick charge yielding 2.5 hours of use, the battery story is built for people who rarely sit still.
  • Now available across Shopee, Tokopedia, TikTok stores, and Eraspace.com, the OpenFit Pro lands in a market Erajaya has spent years cultivating for premium active-lifestyle audio.

Jakarta received news on May 7th of a headphone designed around a different philosophy — not to seal the ear from the world, but to hold both worlds at once. The Shokz OpenFit Pro, distributed across Indonesia through Erajaya Active Lifestyle, represents the company's most serious attempt yet to resolve the central tension of open-ear audio: how to make sound feel complete when nothing is blocking out the noise around you.

Erajaya's Djohan Sutanto framed the launch as part of a broader mission — connecting Indonesian consumers to global technology that fits the rhythms of active, modern life. The company, trading as ERAL, has long positioned itself as a bridge between international audio brands and local users who want premium sound without the isolation that traditional earbuds impose.

The engineering reflects that ambition. Synchronized dual-diaphragm drivers with SuperBoost technology cover the full tonal range, while Dolby Atmos processing creates a three-dimensional listening field. DirectPitch 3.0 minimizes sound leakage, keeping the audio intimate. More significantly, the OpenFit Pro introduces adaptive noise reduction for the first time in Shokz's open-ear lineup — a system that uses Advanced Acoustic Modelling to learn the shape of each user's ear and tune itself accordingly.

For voice clarity, a Triple Mic System powered by AI can eliminate up to 99.4% of background noise, engineered to hold up even in 25 km/h winds. Physical comfort has been refined too, with Ultra-Soft Silicone 2.0 and nickel-titanium ear hooks that flex and conform without pressure.

Battery life extends the device's case for mobility: 12 hours per charge, 50 hours total with the case, and a 5-minute quick charge that returns 2.5 hours of playback. Priced at IDR 4,499,000 and available in black and white through major Indonesian e-commerce platforms and Shokz Monostores, the OpenFit Pro enters the market as Erajaya's latest argument that choosing between hearing your music and hearing your world is no longer a choice anyone has to make.

Jakarta woke to news of a new kind of headphone on May 7th—one designed not to seal the ear shut, but to leave it open to the world while still delivering what Shokz calls an immersive audio experience. The OpenFit Pro, now available across Indonesia through Erajaya Active Lifestyle's distribution network, represents the company's latest attempt to solve a problem that has nagged at open-ear audio for years: how to make sound rich and detailed when you're not blocking out everything else.

Djohan Sutanto, who leads Erajaya Active Lifestyle, framed the arrival as part of a larger commitment to bringing global technology to Indonesian consumers in ways that fit modern life. The company, listed on the stock exchange under the code ERAL, has positioned itself as a bridge between international audio brands and local users who want premium sound without the isolation that traditional earbuds demand. The OpenFit Pro, he suggested, answers a specific need: audio that works for people who are moving, working, living—not just sitting still.

The engineering inside the device reflects years of iteration. Shokz equipped the OpenFit Pro with synchronized dual-diaphragm drivers paired with what it calls SuperBoost technology, a system designed to handle the full range of sound—smooth treble, balanced midrange, and bass with precision. Dolby Atmos processing adds another layer, creating what the company describes as a three-dimensional listening field. DirectPitch 3.0 technology works to contain the sound, minimizing leakage so that what you hear stays mostly between you and the device.

But the real innovation may be the noise reduction system. For the first time in Shokz's open-ear lineup, the OpenFit Pro includes active noise reduction that adapts to the shape of your ear. Using what Shokz calls Advanced Acoustic Modelling, the system adjusts its performance on the fly, learning the geometry of your ear canal and tuning itself accordingly. This matters because open-ear designs have always been a compromise—you get awareness of your surroundings, but you sacrifice some of the noise isolation that makes music sound cleaner.

For people who need to take calls or speak clearly in noisy environments, the device carries a Triple Mic System backed by artificial intelligence trained to recognize human speech. The system can strip away up to 99.4 percent of background noise, and Shokz engineered it to hold up even in wind gusts reaching 25 kilometers per hour—a real-world consideration for anyone using headphones outdoors. The materials have been upgraded too: Ultra-Soft Silicone 2.0 replaces the previous generation, and the ear hooks are now made from nickel-titanium alloy, a metal that flexes and remembers its shape, conforming to different ear sizes without pressure.

Battery life has always been a selling point for Shokz, and the OpenFit Pro extends that advantage. A single charge delivers twelve hours of continuous use. The charging case extends that to fifty hours total—roughly two weeks of daily listening if you're disciplined about charging. For people in a hurry, a five-minute charge yields two and a half hours of playback, a feature Shokz calls quick charge and positions as essential for high-mobility users.

The device is now in the market at IDR 4,499,000—roughly three hundred dollars at current exchange rates—available in black and white. You can buy it directly from Shokz Monostores, or through the usual Indonesian e-commerce channels: Shopee, Tokopedia, TikTok's official store. Urban Republic and Eraspace.com also carry it. The launch represents Erajaya's continued effort to expand its active lifestyle portfolio, bringing products designed for people who refuse to choose between hearing the world and hearing their music.

This product not only offers premium audio quality, but also comfort and flexibility to support an active and productive lifestyle.
— Djohan Sutanto, CEO of Erajaya Active Lifestyle
The Hearth Conversation Another angle on the story
Inventor

Why does an open-ear design matter so much? Aren't regular earbuds just easier?

Model

They are easier, but they come with a cost. You lose awareness of your surroundings—traffic, someone calling your name, the environment around you. For people exercising, commuting, or working in shared spaces, that isolation can feel isolating in a different way. Open-ear audio lets you stay present.

Inventor

But doesn't that mean the sound quality has to suffer?

Model

It used to. The challenge is that without a seal, sound waves scatter. You lose bass, you get leakage. What Shokz is claiming with the OpenFit Pro is that they've solved enough of that problem—through the dual-diaphragm drivers, through the Dolby Atmos processing—that you get rich sound without the seal.

Inventor

The noise reduction that adapts to ear shape—that sounds complicated. How does that actually work?

Model

It's using acoustic modeling to map the geometry of your ear, then adjusting the noise cancellation in real time based on what it learns. Different ears have different resonance patterns. Instead of applying the same noise reduction to everyone, it personalizes.

Inventor

And the wind noise issue—that's a real problem for outdoor users?

Model

Absolutely. Wind creates low-frequency rumble that can overwhelm a microphone. If you're on a call while cycling or running, wind noise can make you unintelligible. The wind-control technology here is designed to let voices through while suppressing that rumble, even at 25 kilometers per hour.

Inventor

The price point—IDR 4.5 million—is that competitive in Indonesia?

Model

It's premium. But Erajaya is positioning this as a flagship product for people who want audio quality and the specific benefits of open-ear design. It's not for everyone. It's for people who've decided that isolation isn't what they want from their headphones.

Inventor

What does the fifty-hour battery life actually mean in practice?

Model

It means you're charging the case maybe once a week if you use the headphones daily. The quick charge feature is the real convenience—five minutes gives you enough for a workout or a commute. That's designed for the active lifestyle the product is named for.

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