Emotive bolsters creative team with Moore and Coffey hires

In the creative industry's ongoing search for voices that can make ideas feel alive before a media budget arrives, Sydney's Emotive has added two practitioners — Art Director Max Moore and Copywriter Ashling Coffey — whose instincts for earned media and social-first thinking align with what the agency has quietly been building. Their arrival is less a story of recruitment than of recognition: the right people finding the right room at a moment when the agency's momentum is already in motion. That they contributed to a major pitch win within their first week suggests the fit was genuine, the ki