DNA self-swab kit adverts banned for making unproven claims about court admissibility

Sexual assault survivors who purchased these kits in hopes of securing evidence for prosecution may find the evidence inadmissible in court, potentially hindering justice.

In the space between trauma and justice, a Bristol company offered sexual assault survivors a tool they hoped would give them agency — DNA self-swab kits promising to preserve evidence outside the formal reporting system. Britain's Advertising Standards Authority has now ruled that the promises made to sell those kits were not grounded in fact: claims about court admissibility were unsubstantiated, and statistics about the scale of sexual violence in the UK were exaggerated. The ruling arrives with a particular weight, because the people who believed those claims were not ordinary consumers ma

DNA self-swab kit adverts banned for making unproven claims about court admissibility

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