In a season when touchscreens have long claimed dominance, Clicks Technology has shipped a $99 slide-out physical keyboard for MagSafe smartphones — a quiet act of resistance on behalf of those who never fully made peace with typing on glass. The Power Keyboard arrives not as a permanent answer but as a bridge: a tactile reminder of what was lost, offered while the company readies a dedicated device designed from the ground up to reunite hand and key. It is, in the oldest sense, a product born of longing — and like most things born of longing, it is both more and less than what was hoped for.
TechCrunch
· Aug 10, 2026
· technology
· 6 min read
High
Sourcing: Verified
Clicks Power Keyboard Revives Physical Typing, but Struggles With Larger Phones
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Business
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Bias & Framing
⚖
TechCrunch provides a balanced product review acknowledging both the Power Keyboard's appeal to physical keyboard enthusiasts and its practical limitations with larger phones.
Bias Direction
center
Confidence
HIGH
Product review framing with balanced assessment of strengths (premium packaging, tactile feedback, customization) and weaknesses (weight distribution, comfort issues, compatibility problems). Uses hands-on testing to ground claims.
determined to bring back
desperately long for
struggles with
suffers from the same fate
User testimonials from actual Power Keyboard owners beyond the reviewer's experience
Competitor perspective (onscreen keyboard manufacturers or other physical keyboard solutions)
Accessibility considerations for users with different hand sizes or mobility needs
Market analyst perspective on viability of physical keyboards in modern smartphone market
Clicks company response to the identified usability issues
Geopolitical Impact
🌎
Consumer tech product review about a smartphone keyboard accessory; no geopolitical significance.
Escalation Risk
low
Confidence
HIGH
Economic Lens
📈
Clicks' $99 MagSafe keyboard accessory revives physical typing but faces ergonomic challenges on larger phones, signaling niche market demand for specialized input devices.
Market Signal
neutral
Confidence
MED
Consumer Electronics & Accessories
Mobile Device Peripherals
Smartphone Accessories
Input Device Manufacturing
Consumers gain an alternative input option for those preferring physical keyboards, but at a premium price point ($99) with usability trade-offs on larger devices. Appeals primarily to niche users nostalgic for BlackBerry-era typing rather than mainstream market.
Potential regulatory considerations around Bluetooth accessory standards and MagSafe compatibility standards. May influence smartphone design discussions regarding built-in keyboard options, though unlikely to trigger major policy changes given niche market positioning.