Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is a…
A small popcorn bucket shaped like a luxury handbag has become the unlikely emblem of a cultural moment, where the hunger for belonging — and for the symbols that signal it — transforms a £20 piece of cinema merchandise into a resale commodity worth six times its price. The so-called 'Butter Birkin,' tied to the forthcoming Devil Wears Prada sequel, reminds us that fashion's power lies not in fabric or leather, but in the stories we agree to tell about objects. Desire, it seems, needs no couture to take hold.
- A popcorn bucket styled as a luxury handbag is generating a frenzy that no studio marketing team could have fully engineered.
- The £20 cinema exclusive is already appearing on resale platforms for upwards of £130, before the film has even opened.
- The Devil Wears Prada sequel is leaning into the spectacle, bundling the accessory with ticket packages to stoke demand.
- Fans are navigating waitlists, resale queues, and social media alerts just to secure a piece of plastic shaped like aspiration.
- The 'Butter Birkin' has landed squarely in the cultural conversation as a satirical yet sincere symbol of fashion's enduring grip on the imagination.
Before The Devil Wears Prada sequel has had a chance to unspool in cinemas, one of its most talked-about stars is a popcorn bucket. Dubbed the 'Butter Birkin' by an already-devoted public, the £20 plastic accessory — shaped to evoke the kind of handbag that costs more than a mortgage payment — has ignited the particular kind of desire that only fashion, or its clever imitation, can produce.
The bucket made its cultural debut in a trailer for the highly anticipated sequel, glimpsed in the hands of cast members striding through New York City with the confidence of people who know they are being watched. That brief appearance was enough. Within days, the object had acquired a mythology of its own.
Distributors plan to offer the bucket as part of a ticket bundle, a move that transforms a trip to the cinema into something closer to a drop event. But the secondary market has not waited for official channels — resellers are already listing the Butter Birkin for £130 and beyond, a markup that would make even Miranda Priestly pause.
What the frenzy reveals is something the original film understood well: that the line between sincere longing and knowing irony is thinner than a sheet of tissue paper in a Runway garment bag. People want the bucket. They want it earnestly. And in that wanting, a piece of popcorn packaging becomes, briefly, a mirror held up to the culture that made it possible.
Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130
Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130
In a recent trailer for the highly anticipated The Devil Wears Prada sequel, the cast are seen parading through the streets of New York Cit…
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A Conversa do Hearth Outra perspectiva sobre a história
What happened here?
‘Butter Birkin’: popcorn plastic It bag in demand by Devil Wears Prada fans.
Give me the shape of it.
Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130
What should we watch for?
Follow this story as developments unfold across multiple outlets and sources.