A third consecutive title would signal dominance, not just victory.
No Brasil digital, onde a relevância se mede tanto pela audiência quanto pelo reconhecimento coletivo, o Brasil 247 chega ao iBest 2025 com a chance de inscrever seu nome na história do jornalismo online do país. Bicampeão na categoria de melhor canal político, o veículo fundado por Leonardo Attuch concorre agora ao tricampeonato — uma conquista que transcende troféus e fala sobre a persistência de uma voz editorial em um ecossistema de mídia em constante transformação. A votação aberta ao público torna esse reconhecimento algo mais do que institucional: é um espelho do vínculo entre o veículo e sua comunidade.
- O Brasil 247 entra na disputa do iBest 2025 com quatro indicações e a pressão de manter uma hegemonia construída ao longo de dois anos consecutivos de vitória.
- Leonardo Attuch, fundador e jornalista, concorre individualmente como melhor influenciador político e melhor tuiteiro político, tornando a disputa também uma avaliação de sua presença digital pessoal.
- A mecânica do prêmio amplifica a tensão: votos compartilhados nas redes sociais contam em dobro, transformando cada apoiador em um agente ativo da campanha.
- O resultado funcionará como termômetro real do engajamento da audiência — e dirá se a base mobilizada pelo veículo é tão sólida quanto sua liderança acredita.
A janela de votação do iBest 2025 se abriu, e o Brasil 247 está diante de uma oportunidade histórica. O veículo, já bicampeão na categoria de melhor canal de notícias políticas, concorre agora ao tricampeonato — um feito que consolidaria sua posição como a voz dominante nesse segmento da mídia digital brasileira.
A disputa vai além de uma única categoria. O Brasil 247 é finalista também como melhor canal de notícias e jornalismo em geral, o que sinaliza um reconhecimento mais amplo dentro do ecossistema digital do país. Seu fundador, Leonardo Attuch, aparece ainda em duas categorias individuais — melhor influenciador político e melhor tuiteiro político —, evidenciando o quanto a identidade do veículo está entrelaçada com sua própria presença nas redes.
Criado em 2000 e considerado o 'Oscar da internet brasileira', o iBest mede não apenas tráfego ou engajamento, mas ressonância cultural. Para um veículo fundado em 2011 com linha editorial voltada à defesa da democracia, dos direitos humanos e da soberania nacional, as indicações representam mais de uma década de credibilidade acumulada junto a milhões de leitores e espectadores.
A votação está aberta, e o Brasil 247 convoca sua audiência a participar. O mecanismo do prêmio favorece quem tem comunidade engajada: votos compartilhados nas redes sociais contam em dobro, transformando o ato de votar em um gesto de advocacia pública. Para um veículo que construiu sua base por meio do engajamento digital, a estrutura joga a seu favor — e o resultado revelará o quanto essa base está de fato mobilizada.
The voting window has opened for Brazil's most prestigious internet award, and Brasil 247 is positioned to make history. The outlet, which has already won the iBest Prize twice in the best political news channel category, is now competing for a third consecutive title. It's a significant moment in the outlet's trajectory—not just another nomination, but a chance to cement itself as the dominant voice in a particular corner of Brazil's digital media landscape.
Brasil 247 is actually competing across four categories this year. Beyond the political channel race, the outlet is also a finalist for best news and journalism channel overall, a broader recognition that speaks to how it has positioned itself within the wider ecosystem of digital reporting in the country. The outlet's founder, journalist Leonardo Attuch, has his own presence in the competition as well. He's a finalist in two individual categories: best political influencer and best political tweeter, which underscores how much of the outlet's identity is bound up with his own digital footprint and voice.
The iBest Prize itself carries real weight in Brazil's media world. Created in 2000, it has become what many call the "Oscar of the Brazilian internet"—a barometer of digital relevance that measures not just traffic or engagement, but cultural resonance. Being a finalist means visibility, certainly, but it also means that audiences and the broader public have recognized your work as significant enough to vote for. For a media outlet, that's a form of validation that extends beyond metrics.
Brasil 247 was founded in 2011 and has assembled a roster of established journalists. The outlet's editorial line centers on defending democracy, human rights, and national sovereignty—positioning itself explicitly as progressive media in a crowded and often fractious Brazilian media environment. Over more than a decade, it has built an audience of millions of readers and viewers who come to it looking for a perspective that differs from mainstream outlets. The iBest nominations reflect that accumulated credibility.
The voting is now live, and the outlet is making a direct appeal to its audience to participate. There's a strategic element here too: votes cast from social media platforms count double, which means that sharing your vote publicly becomes part of the campaign itself. It's a mechanism that rewards not just voting but advocacy, turning the act of choosing into a form of amplification. For an outlet like Brasil 247, which has built its audience partly through digital organizing and community engagement, this structure plays to its strengths. The outcome will say something about whether that audience is as mobilized and committed as the outlet's leadership believes it to be.
Citações Notáveis
The iBest Prize is considered the 'Oscar of the Brazilian internet,' serving as a barometer of digital relevance since its creation in 2000.— Brasil 247 reporting
A Conversa do Hearth Outra perspectiva sobre a história
Why does an internet award matter so much to a news outlet? It's not like it changes what they report.
It doesn't change the reporting, but it changes how people perceive the outlet's legitimacy. The iBest Prize is watched by advertisers, by other journalists, by the public. A third win would signal that Brasil 247 isn't a fringe voice—it's a major player.
But they're already a major player if they've won twice. What's the difference between two wins and three?
Tricampeonato—three in a row—is a different category entirely. It's not just winning; it's dominance. It says this outlet has staying power, that it's not a flash in the pan.
And the founder being nominated individually—is that unusual?
Not unusual, but it matters. Leonardo Attuch's name is inseparable from Brasil 247. His nominations validate the idea that the outlet's voice is coherent, that it has a recognizable editorial personality.
The double-vote thing for social shares—that seems designed to help them specifically.
It does favor outlets with engaged audiences who will share. But that's the point: it rewards community mobilization. If Brasil 247 can't get its audience to vote and share, that tells you something about the actual depth of that audience.
So this vote is as much about the audience as it is about the outlet.
Exactly. The iBest Prize measures digital relevance, and relevance is ultimately about whether people care enough to show up.