The refurbished bicycle has become the preferred choice
En los márgenes de la economía circular, una empresa española de bicicletas de segunda mano ha cruzado un umbral que pocos negocios de nicho logran: convertirse en referencia de categoría. Bike Ocasión, respaldada por capital riesgo y con €23,5 millones facturados en 2025, no solo crece —redefine lo que significa comprar una bicicleta en Europa. La pregunta que subyace no es si el mercado existe, sino si la velocidad de la expansión puede sostenerse cuando los frutos más accesibles ya han sido recogidos.
- Un crecimiento del 70% en un solo año convierte a Bike Ocasión en uno de los casos más llamativos del comercio minorista europeo de movilidad sostenible.
- La entrada de Seaya Andromeda como accionista mayoritario en 2024 no fue solo financiera: impuso un mandato continental que obliga a la empresa a competir en mercados tan exigentes como Francia, Italia y Alemania simultáneamente.
- El salto de 20 a más de 130 empleados en tres años revela una organización que ha tenido que construir su músculo operativo casi desde cero mientras gestionaba una demanda en explosión.
- Con un nuevo almacén logístico en Madrid de 2.700 metros cuadrados y capacidad para 4.000 bicicletas, la empresa ha duplicado su potencial de ventas, pero también ha elevado el umbral de riesgo si el crecimiento se desacelera.
- El objetivo de €35 millones y 17.000 bicicletas vendidas en 2026 será la prueba de fuego: determinar si el auge refleja una transformación duradera del consumidor o el agotamiento de una ventana de oportunidad.
Bike Ocasión llegó a 2025 con una pregunta pendiente: ¿podía una empresa española de bicicletas reacondicionadas convertirse en un actor europeo de verdad? Los números del año respondieron con contundencia. €23,5 millones en facturación, un crecimiento del 70% respecto al año anterior, y una presencia activa en Francia, Italia y Alemania bajo la marca Zyclora, además de ventas internacionales en Estados Unidos, Japón y Australia.
El catalizador fue la entrada de Seaya Andromeda en 2024 como accionista mayoritario, con un encargo claro: posicionar a Bike Ocasión como la referencia del sector en Europa. Para cumplirlo, la empresa no solo abrió mercados —transformó su infraestructura. Un nuevo almacén de 2.700 metros cuadrados en Madrid duplicó la capacidad operativa, y la plantilla pasó de 20 a más de 130 personas, con una apuesta deliberada por mecánicos especializados en reacondicionamiento como ventaja competitiva real.
Borja Mesoneros-Romanos, co-CEO de la compañía, interpretó los resultados como algo más que un buen ejercicio fiscal: la bicicleta de segunda mano, en su lectura, ha dejado de ser una opción para consumidores concienciados con el medioambiente y se ha convertido en la elección preferida de un segmento creciente del mercado. No es captura de cuota, es expansión de categoría.
El horizonte de 2026 —€35 millones y 17.000 bicicletas vendidas— pondrá a prueba esa tesis. La pregunta que los inversores y la propia empresa deberán responder es si los mercados europeos pueden mantener el ritmo que hizo de 2025 un año extraordinario, o si lo más sencillo ya fue conquistado.
Bike Ocasión, a Spanish secondhand bicycle marketplace, is betting big on Europe. The company hit €23.5 million in revenue last year—a 70 percent jump from 2024—and now projects €35 million for 2026, riding a wave of consumer demand for refurbished bikes that has transformed the category from niche sustainability play into mainstream retail.
The expansion is backed by Seaya Andromeda, a venture capital fund focused on tech-driven growth companies, which became the company's majority shareholder in 2024 with an explicit mandate: make Bike Ocasión the reference point for refurbished bicycles across Europe. That strategy is working. France has solidified as the company's second-largest market. Italy and Germany are growing through direct sales under the brand Zyclora. Beyond those core markets, the company also sells refurbished bikes through international platforms, reaching customers in the United States, Japan, and Australia.
The growth required serious operational muscle. In 2025 alone, Bike Ocasión added a new logistics warehouse in Madrid spanning 2,700 square meters—enough capacity to handle 4,000 bicycles and effectively double the company's sales potential. The company also strengthened its presence in Barcelona, Madrid, and Valencia, the three Spanish cities where it maintains its core retail footprint.
Behind those numbers is a team that has grown almost unrecognizably fast. In 2022, Bike Ocasión had 20 employees. By the end of 2025, that number had swelled to more than 130. The hiring wasn't scattered across the organization—it was surgical. The company brought in mechanics, retail staff, logistics specialists, marketers, and technologists. More than 45 of those new hires are specialized mechanics focused on reconditioning and tuning bicycles, reflecting the company's bet that quality refurbishment is the competitive edge.
Borja Mesoneros-Romanos, co-CEO of Bike Ocasión, framed the moment as something larger than a single company's success. "These numbers don't just close out a good year," he said. "They reflect the consolidation of our category." The refurbished bicycle, in his view, has crossed a threshold. It is no longer an alternative for consumers motivated primarily by environmental concerns. It has become the preferred choice for a growing slice of the market—a shift that suggests the company's growth reflects genuine category expansion, not just market share capture.
The 2026 target of €35 million in revenue and 17,000 bicycles sold will test whether that momentum holds. The company is betting it will, and the venture capital backing suggests investors agree. What remains to be seen is whether the European markets—particularly France, Italy, and Germany—can sustain the growth rates that made 2025 remarkable, or whether the company has already captured the easiest gains.
Citas Notables
The refurbished bicycle has moved from being a sustainable alternative to becoming the preferred option for an increasing number of users. We've shown that you can build a profitable, efficient company with real growth potential without sacrificing positive impact.— Borja Mesoneros-Romanos, co-CEO of Bike Ocasión
La Conversación del Hearth Otra perspectiva de la historia
Why does a venture capital firm care about used bicycles? That seems like an odd fit for a growth fund.
Because it's not really about bicycles. It's about a category that's moving from the margins to the mainstream. Seaya saw that refurbished bikes were becoming a real consumer preference, not just an eco-conscious niche. That's a scaling opportunity.
But the margins on used goods are typically thin. How does a company make money here?
Volume and efficiency. Bike Ocasión has built a machine for reconditioning and logistics. They've got 45 specialized mechanics, a 2,700-square-meter warehouse, and systems to move bikes across borders. The margin per bike might be modest, but moving 17,000 of them in a year changes the math entirely.
The expansion into France, Italy, and Germany—is that the same business model, or are they adapting?
They're using a different brand name, Zyclora, in those markets, which suggests some localization. But the core model is the same: buy used, refurbish, sell. The fact that they're also selling through international platforms to places like Japan and Australia tells you they're testing different distribution channels, not just opening physical stores.
What's the risk here? What could derail this?
Market saturation in Spain, for one. They've already consolidated the major cities there. If European growth slows, or if the refurbished bike category cools, the 35-million-euro target becomes harder to hit. And they're still a young company with a young team—scaling from 20 to 130 people in three years is fast, and culture and execution can fracture under that kind of pressure.
So this story is really about whether a circular economy business can be built at scale?
Exactly. Bike Ocasión is proving—or trying to prove—that you can build a profitable, efficient company around refurbished goods without sacrificing the sustainability angle. If they pull it off, it's a template for other categories.