A machine that works equally well in a boardroom or at 35,000 feet
A medida que el trabajo híbrido redefine los ritmos cotidianos de millones de mexicanos, la industria tecnológica responde con herramientas que ya no separan la forma de la función. ASUS llega a México con el ExpertBook Ultra, una laptop de menos de un kilogramo que integra procesamiento de inteligencia artificial local, pantalla OLED y materiales de acabado premium, dirigida a quienes ya no tienen un solo lugar de trabajo. El dispositivo, disponible desde 59,999 pesos, encarna una transición más profunda: la computadora empresarial dejó de ser un instrumento utilitario para convertirse en un objeto que acompaña, con inteligencia y ligereza, una vida laboral en constante movimiento.
- El 64% de los trabajadores mexicanos opera bajo esquemas híbridos, y sus máquinas ya no pueden ser pesadas ni torpes si quieren seguirles el ritmo.
- La llegada del ExpertBook Ultra tensiona el mercado empresarial al proponer que el diseño y la portabilidad son tan urgentes como el rendimiento técnico.
- Una NPU de 50 TOPS permite que funciones de IA como transcripción en 40 idiomas y generación de contenido ocurran localmente, sin depender de la nube ni de conexiones inestables.
- ASUS responde a la demanda de profesionales que se mueven entre salas de juntas, aeropuertos y home offices con un chasis de NanoCerámicos que pesa menos de un kilogramo.
- El precio de 59,999 pesos no busca competir en costo, sino consolidar una apuesta clara: el segmento premium empresarial está dispuesto a pagar por inteligencia, estética y movilidad integradas.
El trabajador mexicano ya no tiene un solo lugar. Se mueve entre oficinas, cafeterías, aeropuertos y hogares con una naturalidad que hace apenas unos años habría parecido excepcional. Ese movimiento constante ha cambiado lo que se le exige a una computadora: ya no basta con potencia bruta en un chasis robusto. Se necesita algo ligero, inteligente y que uno quiera cargar. ASUS acaba de presentar en México el ExpertBook Ultra, una máquina construida para ese momento.
Los datos respaldan la urgencia. Cerca del 64% de los trabajadores mexicanos opera bajo modelos híbridos, y el 85% reporta mayor productividad con esa flexibilidad. En ese contexto, el ExpertBook Ultra pesa menos de un kilogramo, usa un acabado de NanoCerámicos resistente al desgaste, y aloja un procesador Intel Core Ultra 7 Serie 3 con una unidad de procesamiento neuronal capaz de 50 TOPS. Eso significa que la inteligencia artificial corre localmente: funciones como búsqueda en archivos, generación de contenido asistida y subtítulos en tiempo real en más de 40 idiomas no dependen de la nube.
La pantalla OLED Tandem de 14 pulgadas con resolución 3K, 120 Hz y 1,400 nits en modo HDR señala que las laptops empresariales ya no tienen que ser aburridas. La validación Pantone, el audio Dolby Atmos y el trackpad háptico son detalles que distinguen una herramienta que se tolera de una que se disfruta durante ocho horas seguidas.
En materia de seguridad, el dispositivo incluye BIOS dual bajo especificaciones NIST, almacenamiento cifrado con estándares Opal SED y autenticación biométrica. Para empresas con preocupaciones reales sobre protección de datos, estas características no son extras, sino requisitos.
Disponible en negro desde 59,999 pesos en la tienda oficial de ASUS en México, el ExpertBook Ultra no compite en precio. Compite en la convicción de que diseño, movilidad e inteligencia integrada justifican la inversión, y de que la computadora de trabajo ya es, también, un objeto con el que vale la pena convivir.
The Mexican office worker no longer sits in one place. They move between conference rooms, airport lounges, coffee shops, and home offices—a rhythm that has become ordinary rather than exceptional. Hybrid work didn't just change where people labor; it fundamentally altered what they need from their machines. The laptop that once prioritized raw processing power in a heavy chassis no longer fits the job. Workers want something lighter, smarter, more flexible. ASUS has just brought to Mexico a device that seems built for exactly this moment: the ExpertBook Ultra, a machine that tries to balance business-grade performance with the portability and design sensibility of something you'd actually want to carry.
The numbers tell the story of this shift. According to research from WeWork and Michael Page, roughly 64 percent of Mexican workers now operate under hybrid arrangements. More striking still, 85 percent report feeling more productive when given that flexibility. In Mexico City, major companies have settled into a pattern where employees come to the office three to five days a week—spaces designed less for individual focus and more for collaboration and creative work. This is the world ASUS is addressing. The ExpertBook Ultra weighs just under a kilogram, light enough that you barely notice it in a bag. The chassis uses NanoCeramics, a finish designed to resist wear while maintaining a premium appearance. The idea is simple: a machine that works equally well in a boardroom or at 35,000 feet.
The hardware reflects where the laptop industry is heading. Inside sits an Intel Core Ultra 7 Series 3 processor paired with Intel Arc graphics and a dedicated neural processing unit capable of 50 TOPS—a specification that has quietly become a new dividing line in the business laptop market. That NPU matters because it means artificial intelligence runs locally on the device, not in the cloud. ASUS has loaded Windows 11 Pro with Copilot+ features: Recall for searching through your files, Cocreator for AI-assisted content generation, and Live Captions, which can interpret audio in more than 40 languages during video calls. For teams spread across continents or professionals juggling international clients, that last feature alone changes how work happens.
The screen is where ASUS signals that business laptops no longer have to look boring. A 14-inch Tandem OLED display with 3K resolution runs at 120 hertz. The brightness reaches 1,400 nits in HDR mode, and the panel carries Pantone validation—meaning the colors are accurate enough for design work. The audio system includes Dolby Atmos. The trackpad is haptic, with pressure sensors that give tactile feedback. The keyboard is backlit. These details matter because they're the difference between a tool you tolerate and one you actually enjoy using for eight hours straight.
Security and durability round out the picture. The ExpertBook Ultra includes ASUS ExpertGuardian, biometric login, encrypted SSD storage with Opal SED standards, and a dual BIOS built to NIST specifications. For companies worried about data protection and corporate cybersecurity, these aren't afterthoughts—they're table stakes.
What ASUS is really doing here is acknowledging a broader shift in how the industry thinks about work machines. For years, the enterprise segment accepted that productivity meant function over form. Robust, reliable, forgettable. But as premium designs have become possible, as battery life has stretched, and as local AI processing has arrived, manufacturers are being forced to reconsider what a work laptop actually is. It's no longer just about processing power. It's about whether the machine can genuinely adapt to a working life where the office is one location among many, where mobility matters as much as performance, and where the person carrying it wants to feel like they're using something thoughtful rather than merely industrial.
The ExpertBook Ultra is available now in Mexico through ASUS's official store in black, starting at 59,999 pesos. The price signals where ASUS is positioning itself: not competing on cost, but on the proposition that design, portability, and intelligent features are worth the premium.
Citações Notáveis
The laptop that once prioritized raw processing power in a heavy chassis no longer fits the job.— Industry shift toward portability and design in enterprise computing
A Conversa do Hearth Outra perspectiva sobre a história
Why does a laptop that weighs less than a kilogram matter so much right now?
Because the weight isn't just physical. It's a signal that someone finally designed a business machine for people who don't sit at desks anymore. For years, enterprise laptops were heavy and forgettable. This one says: your work matters, and so does where you do it.
The NPU and local AI processing—is that just marketing, or does it actually change how someone works?
It changes the texture of work. Live Captions translating 40 languages in real time during a call, Recall letting you search through everything you've seen without uploading it to the cloud—these aren't gimmicks. They're the difference between struggling through a meeting and actually participating in it.
Why would a company spend nearly 60,000 pesos on this instead of something cheaper?
Because 85 percent of Mexican workers say they're more productive under flexible arrangements. If hybrid work is real, then the machine has to be real too. You can't ask someone to be mobile and then give them something that feels like punishment.
The design elements—the OLED screen, the haptic trackpad, Dolby Atmos—these feel almost consumer-focused for a business laptop.
That's exactly the point. The line between consumer and business has blurred. Workers want tools that don't make them feel like they're using something from 2015. Premium design isn't frivolous anymore; it's part of what keeps people engaged during long workdays.
What does this laptop say about where the office is going?
That it's not coming back to what it was. The office is becoming a place you go for collaboration, not a place you sit all day. The laptop has to work everywhere else. ASUS is betting that people will pay for a machine that actually fits that reality.