Give people the tools to shoot like professionals without carrying a camera bag
En un mercado donde la fotografía móvil se ha convertido en el lenguaje visual de una generación, Xiaomi llega a Colombia con una propuesta que busca borrar la línea entre el aficionado y el profesional. La serie 17T, desarrollada en alianza con Leica, no es solo una actualización de hardware: es una declaración sobre lo que los usuarios esperan de un dispositivo que cabe en el bolsillo. La llegada de estos teléfonos a Colombia refleja una tendencia más amplia en la que la tecnología de alto rendimiento deja de ser exclusiva de mercados centrales y se instala en el cotidiano latinoamericano.
- Xiaomi irrumpe en Colombia con la primera serie T que incorpora el sistema telefoto x5 de Leica en ambos modelos, elevando el estándar de lo que se espera de un teléfono de gama alta en el país.
- La competencia en el segmento de fotografía móvil se intensifica: un zoom óptico 10x, sensor principal de 50MP y capacidades de video 4K a 60fps ponen a la serie 17T directamente frente a rivales consolidados.
- La batería de 7000 mAh del modelo Pro —la más grande que Xiaomi ha colocado en un smartphone internacional— desafía la narrativa de que potencia y autonomía son fuerzas opuestas.
- Con pantallas certificadas por TÜV Rheinland y tecnología de carga inalámbrica de 50W, Xiaomi apunta a usuarios que no quieren elegir entre rendimiento, salud visual y comodidad cotidiana.
- El fichaje del futbolista Richard Rios como imagen de campaña ancla la estrategia comercial en la cultura local, buscando conectar la tecnología con una audiencia joven y aspiracional en Colombia.
Xiaomi presentó esta semana en Colombia la serie 17T, compuesta por el modelo estándar y el 17T Pro, con una apuesta clara: que cualquier persona pueda fotografiar como un profesional sin cargar con equipo adicional. El elemento central de ambos teléfonos es el sistema de cámara desarrollado junto a Leica, que por primera vez incluye el lente telefoto x5 de la marca alemana en toda la línea T. Ambos modelos montan un sensor principal de 50 megapíxeles capaz de capturar desde macros a 30 centímetros hasta un zoom digital de 120x asistido por inteligencia artificial, pasando por 10x óptico. El Pro añade un sensor más grande, grabación en 4K a 60 cuadros por segundo y efectos cinematográficos bajo el nombre "Leica Live Moment", junto con herramientas de collage y marcas de agua pensadas para redes sociales.
Las pantallas AMOLED de 1.5K alcanzan 3500 nits de brillo y cuentan con certificación TÜV Rheinland para el cuidado ocular, reduciendo luz azul, parpadeo y desenfoque en uso prolongado. El Pro refresca a 144 Hz con biseles ultrafinos mediante tecnología LIPO, mientras el modelo estándar opta por un diseño más compacto y manejable con 120 Hz.
En autonomía, el Pro establece un nuevo récord interno para Xiaomi con una batería de 7000 mAh —química de silicio-carbono— que promete dos días de uso típico, con carga cableada de 100W e inalámbrica de 50W. El modelo estándar lleva 6500 mAh y carga de 67W, priorizando un perfil más ligero. Ambos son compatibles con cargadores de terceros mediante PPS, un detalle práctico que muchos usuarios agradecerán.
Bajo la carcasa, el Pro corre el procesador Dimensity 9500 de MediaTek en proceso de 3 nanómetros, y el estándar el Dimensity 8500-Ultra en 4 nanómetros. Los dos incorporan el sistema de gestión térmica 3D IceLoop de Xiaomi para mantener el rendimiento estable en tareas exigentes. La campaña local tendrá como rostro al futbolista Richard Rios, posicionando la serie como una herramienta para quienes no quieren compromisos entre fotografía, batería y potencia.
Xiaomi is bringing two new phones to Colombia, and they're built around a simple idea: give people the tools to shoot like professionals without needing to carry a camera bag. The Xiaomi 17T and 17T Pro arrived this week with a camera system developed in partnership with Leica, the German optics company, marking the first time the T-series has included Leica's x5 telephoto lens on both models.
The camera is the story here. Both phones pack a 50-megapixel main sensor paired with that Leica telephoto that can zoom from macro shots at 30 centimeters all the way to 10x optical zoom, then push further to 120x with AI-assisted digital zoom. The Pro model uses a larger sensor—1/1.31 inches compared to the standard model's 1/1.55 inches—and adds 4K video recording at 60 frames per second with cinematic effects. Xiaomi calls this system "Leica Live Moment," and it includes portrait modes with natural-looking background blur, plus new tools for collaging and watermarking content designed for social media sharing. The optics use Leica's UltraPure design and a hybrid lens structure meant to hold detail and manage light even when conditions are difficult.
Beyond the camera, Xiaomi equipped both phones with 1.5K AMOLED displays that reach 3500 nits of brightness—bright enough to use comfortably in direct sunlight. The Pro model refreshes at 144 Hz, the standard at 120 Hz. More notably, both screens carry TÜV Rheinland certification for eye care, meaning Xiaomi built in technology to reduce blue light, flicker, and motion blur during extended use. The displays use ultra-thin bezels, with the Pro using a design technique called LIPO to minimize the edges further, while the standard model prioritizes a more compact, one-handed form factor.
Battery life is where Xiaomi is making a bold claim. The 17T Pro houses a 7000 mAh battery—the largest Xiaomi has put in an international smartphone to date—and supports 100-watt wired charging plus 50-watt wireless charging. The company says this delivers roughly two days of typical use. The standard 17T carries a 6500 mAh battery with 67-watt charging, keeping the phone lighter while still promising solid endurance. Both use new silicon-carbon battery chemistry designed for higher energy density.
Under the hood, the Pro runs MediaTek's Dimensity 9500 processor on a 3-nanometer process, while the standard model uses the Dimensity 8500-Ultra on 4 nanometers. Both include Xiaomi's 3D IceLoop thermal management system, which the company says keeps performance stable during gaming, video editing, or heavy multitasking. The phones come in multiple colors—the Pro in deep blue, deep violet, and black; the standard in opal white, violet, blue, and black.
Xiaomi Colombia announced that footballer Richard Rios will be the official face of the campaign. The company is positioning the 17T series as a device for people who want serious photography, all-day battery life, and processing power in a single phone—not a compromise between them. Both models support third-party chargers through PPS compatibility, a practical detail that matters to people who already own charging cables.
Citações Notáveis
The series is positioned as a device for people who want serious photography, all-day battery life, and processing power in a single phone—not a compromise between them.— Xiaomi Colombia
A Conversa do Hearth Outra perspectiva sobre a história
Why does Xiaomi keep emphasizing the Leica partnership so heavily? It's a camera phone—aren't they all trying to be cameras now?
Leica is a name that means something specific: precision optics, a particular way of rendering light and color. By putting their name on it, Xiaomi is saying this isn't just a computational trick. The lens design, the sensor pairing, the whole optical path—that's Leica's contribution. It matters to people who actually care about how images look, not just how many megapixels they have.
The battery in the Pro is 7000 mAh. That's genuinely large. But two days of use—is that actually impressive anymore?
It depends on what you're doing. If you're shooting video all day, editing photos, running apps constantly, two days is real. Most phones die by evening if you're working. The 7000 mAh is also a statement: Xiaomi is saying we're not going to make you choose between a thin phone and a phone that lasts. We're doing both.
The eye care certification—is that marketing, or is there something real there?
The flicker and blue light management are real technologies. Whether they meaningfully reduce eye strain is harder to prove. But TÜV Rheinland doesn't certify things lightly. It's not marketing alone. It's Xiaomi saying: we thought about what happens when you stare at this screen for eight hours.
Why does the standard model exist? Why not just sell the Pro?
Price, mostly. The 17T Pro is expensive. The standard model lets Xiaomi reach people who want the camera system and the display quality but don't need the absolute fastest processor or the largest battery. It's also lighter and more compact—some people prefer that. You're not paying for power you won't use.
Richard Rios as the face of the campaign—why a footballer?
Reach. Rios plays in Colombia, he's visible, he's trusted. But also: footballers are always creating content now. They're shooting, editing, posting. Xiaomi is saying this phone is for people like him—people who create constantly and need tools that don't slow them down.