Leave with clear ideas, inspiration, and concrete solutions to grow
En un archipiélago que lleva siglos aprendiendo a prosperar en los márgenes del mundo, los empresarios canarios se reúnen de nuevo para enfrentarse a una transformación que no espera. La segunda jornada empresarial de Aenaga, celebrada en el Teatro Auditorio de Agüimes, convoca a directivos y emprendedores alrededor de una pregunta que define esta época: cómo competir cuando las reglas cambian más rápido que la capacidad de adaptarse. Con el economista Marc Vidal como voz principal, el foro no busca teorizar sobre el futuro, sino equipar a quienes ya están dentro de él.
- La inteligencia artificial está reorganizando mercados laborales y estructuras empresariales en tiempo real, y muchas pymes canarias aún no tienen una hoja de ruta clara para responder.
- Aenaga reúne en Agüimes a emprendedores y directivos que comparten la misma presión: modernizarse sin perder el hilo de lo que ya funciona.
- Marc Vidal abrirá el foro con una conferencia sobre estrategia empresarial en la era de la IA, traduciendo el ruido tecnológico en decisiones concretas.
- Las sesiones abordan desde el régimen fiscal especial canario hasta la gestión del talento en entornos transformados, con casos reales de empresas del archipiélago como ancla práctica.
- Un taller práctico sobre agentes de IA, limitado a 40 personas, lleva la conversación del concepto al software que ya opera en departamentos reales.
- La asistencia gratuita a las sesiones principales convierte el evento en un recurso colectivo, no en un privilegio reservado a quienes ya tienen presupuesto para formación.
Gran Canaria acoge durante dos días una jornada empresarial organizada por Aenaga con un propósito declaradamente práctico: que quienes dirigen empresas en las islas salgan con ideas claras y soluciones aplicables. El escenario es el Teatro Auditorio de Agüimes, y el hilo conductor es una pregunta que no admite demora: cómo competir en una economía digital que ya llegó.
El economista y analista Marc Vidal protagonizará la conferencia inaugural, centrada en la estrategia empresarial frente a la inteligencia artificial. Su enfoque no es académico sino operativo: cómo están cambiando los mercados de trabajo, cómo se reorganizan las empresas por dentro, y qué decisiones hay que tomar ahora. Cornelio Suárez, presidente de Aenaga, lo resumió con claridad: el objetivo es que los asistentes se lleven inspiración real y soluciones concretas.
El programa cubre casi todas las dimensiones del negocio. Se analizará cómo aprovechar el régimen económico y fiscal especial de Canarias, cómo expandirse a nuevos mercados, cómo integrar la IA en la organización y cómo liderar equipos en un entorno laboral que ya no se parece al de hace cinco años. Empresas del archipiélago presentarán sus propias transformaciones digitales, poniendo nombre y contexto local a lo que de otro modo quedaría en abstracción.
Al margen del programa principal, un taller práctico dirigido por Yunior González Santana, CEO de Squaads, mostrará cómo se despliegan herramientas de IA en departamentos reales, desde ChatGPT hasta agentes autónomos. Con aforo limitado a 40 personas, requiere inscripción separada.
Que todas las sesiones principales sean gratuitas no es un detalle menor. Es una declaración de intenciones: Aenaga quiere que la competitividad digital sea accesible para el conjunto del tejido empresarial canario, no solo para quienes ya pueden permitirse formación. Es el segundo año que la organización apuesta por este formato, y el mensaje de fondo no ha cambiado: la transformación no es una amenaza futura. Ya está aquí.
Gran Canaria is hosting a two-day business conference designed to help companies navigate the digital economy. The event, organized by Aenaga, will take place at the Teatro Auditorio in Agüimes and bring together entrepreneurs, managers, and business professionals facing the same question: how do you compete when the rules keep changing?
The draw is economist and digital analyst Marc Vidal, who will open the conference with a keynote address on strategy in the age of artificial intelligence. Vidal's talk will focus on how businesses can adapt to technological shifts that are already reshaping labor markets and the way companies operate. It's the kind of conversation that matters now—not in theory, but in practice, for people running actual businesses.
Aenaga's president, Cornelio Suárez, framed the conference as a practical tool for Canarian companies. The goal, he said, is for business leaders to leave with clear ideas, real inspiration, and concrete solutions they can implement in an increasingly demanding environment. This isn't a symposium for its own sake. It's meant to move the needle.
The two days will cover ground that touches nearly every business function. Sessions will address how to leverage the Canary Islands' special economic and tax status, strategies for expanding into new markets, how artificial intelligence is reshaping organizations from the inside, and the leadership skills required to manage talent in a transformed workplace. Real companies from the archipelago will present case studies of their own digital transformations, grounding the discussion in what's actually possible here, in this economy, with these constraints and opportunities.
On the afternoon of the 13th, there's a separate hands-on workshop called "From ChatGPT to Autonomous Agent: How AI in 2026 Transforms Your Business," led by Yunior González Santana, CEO of Squaads. The workshop is capped at 40 people and requires separate registration. It's designed to show how AI tools are being deployed across different departments—not as abstract possibility, but as working software in real companies.
All the main sessions, including Vidal's keynote, are free to attend. That decision matters. It means the conference isn't just for companies with training budgets to spare. It's positioned as a public good, a resource for the entire business community on the islands. Registration is already open.
This is Aenaga's second year running the conference, and the organization is doubling down on its mission: to bring innovation, training, and competitive advantage within reach of Canarian businesses. The underlying message is clear—the digital transformation isn't coming. It's here. The question is whether you're ready to meet it.
Citas Notables
We want business leaders to leave with clear ideas, inspiration, and concrete solutions to grow in an increasingly demanding environment.— Cornelio Suárez, president of Aenaga
La Conversación del Hearth Otra perspectiva de la historia
Why does Aenaga think a conference like this matters right now, in 2026?
Because the companies here are caught between two worlds. They have the tools of the digital economy available to them, but many haven't figured out how to use them. A keynote from someone like Vidal gives them permission to think differently about what's possible.
What's the actual problem being solved? Is it that Canarian companies are falling behind?
Not falling behind exactly. It's more that they're operating in a global market now, whether they intended to or not. The tax incentives and location advantages that used to be enough aren't enough anymore. You need to know how to use AI, how to expand beyond the islands, how to lead through change.
The workshop on AI seems like the real substance. Why limit it to 40 people?
Because it's hands-on. You can't teach someone to actually use these tools in a room of 500. Forty people means everyone gets to ask questions, to see it work, to understand how it applies to their specific business.
Does making everything free change who shows up?
Absolutely. You get the skeptics, the curious, the people who can't justify the expense. You get the small business owner who wouldn't pay for a conference but will take a morning off if it costs nothing. That's the whole point—accessibility.
What happens after the conference ends?
That depends on the person. Some will go back and do nothing. Others will hire someone to implement what they learned, or they'll start experimenting with the tools themselves. The conference is the spark. What matters is whether the company is ready to catch fire.